Mission2020: The RETURN of MERCURY! - Page 9 - Ford Inside News Community
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post #81 of 222 (permalink) Old 02-25-2014, 05:10 PM
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Re: Mission2020: The RETURN of MERCURY!

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Originally Posted by wingsnut View Post
In the end, Ford was wise to lose Mercury. Bitter pill, but Ford and Lincoln are now allowed to spread out without other brand limitations like GM has with 3 luxury brands. Redundancy is good for customers, but not good for a healthy prosperous, profit yielding corporation.
GM was an inefficient VW, they had all they segments covered except the top but mismanaged all of them to agree.
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post #82 of 222 (permalink) Old 02-25-2014, 05:25 PM
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Re: Mission2020: The RETURN of MERCURY!

VW/ Audi has shown that multiple brands if managed correctly can definitely lead to notable profitability.


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post #83 of 222 (permalink) Old 02-25-2014, 06:28 PM
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Re: Mission2020: The RETURN of MERCURY!

^

Even with Lincoln limping along during construction, FoMoCo also has shown notable profitability.

Imagine if you will, a healthy Lincoln.
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post #84 of 222 (permalink) Old 02-25-2014, 06:49 PM
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Re: Mission2020: The RETURN of MERCURY!

VW is unique in how each of their brands has it's own CEO and are operated as though they were completely separate companies that happen to have patent and IP cross sharing deals. At this stage its unreasonable to expect, but I would love to see Lincoln reach the point where it could operate autonomously!
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post #85 of 222 (permalink) Old 02-25-2014, 07:15 PM
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Re: Mission2020: The RETURN of MERCURY!

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Originally Posted by wingsnut View Post
^

Even with Lincoln limping along during construction, FoMoCo also has shown notable profitability.

Imagine if you will, a healthy Lincoln.
That's why I've been purchasing Ford stock.
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post #86 of 222 (permalink) Old 07-24-2014, 01:19 AM Thread Starter
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Re: Mission2020: The RETURN of MERCURY!

saw an interior I liked in a tv commercial
which imho, also could be an update of



this:


with some tweaking of course...

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post #87 of 222 (permalink) Old 07-26-2014, 11:53 PM Thread Starter
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Re: Mission2020: The RETURN of MERCURY!

support for the Small (LUX) Merc Theorem...imho

New Luxury Products Conquest Non-Luxury Owners - IHS Polk
Wednesday, July 23, 2014 by Tom Libby


One of the most competitive parts of the U.S. new vehicle market is the lower end of the luxury space, where the Mercedes-Benz CLA-Class, Audi A3 sedan and BMW 320 all serve as gateways, at least on the car side, from the non-luxury makes up to the prestige brands. An IHS Automotive analysis of Polk new vehicle registration data indicates that the CLA-Class and A3 sedan are both succeeding in this effort as both appear on the list of models most likely to conquest non-luxury drivers. But they are not alone, and actually not at the top of the list. Among the ten premium models most likely to conquest non-luxury owners, the Volvo C70 ranks number one with more than two thirds of its conquests coming from non-luxury makes, followed by the JX and ILX (see table below). Nine of the ten models on this list are entry-level models based on price and/or size, but the Infiniti JX is a midsize crossover slotted above the EX. This situation speaks to the relative weakness of the EX, which will soon be replaced.

At the other end of the spectrum, the list of luxury models with the fewest percentage of non-luxury conquests indicates that Mercedes-Benz and BMW remain strong premium makes; each has three models on this top ten list. Note that only one of every ten S-Class conquests is from a non-luxury make, the lowest rate of any luxury model. Also note the overall difference in brand composition between the two lists, with the stronger luxury makes with broad product portfolios dominating the list of makes with low non-luxury conquests.

The fact that some luxury models are pulling more than half of their conquests from non-luxury makes suggests the line between luxury and non-luxury is blurry at best. As more luxury makes join Mercedes-Benz, BMW and Audi in the entry-level arena, and as mainstream makes continue to offer sophisticated products at the top of their portfolios, the division between luxury and non-luxury may fade even more.


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post #88 of 222 (permalink) Old 07-27-2014, 12:13 AM Thread Starter
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Re: Mission2020: The RETURN of MERCURY!

my take on ^this is that the Lincoln Motor Company and its "Mercury Division"
would keep the benefits within the Group for sales number and profit reporting
(& not pulling & stretching & plethor-izing Lincoln's lineup like the Germans')

&
size comparison:
_ovl____wlb____w____ht________
196.4 - 114.2 - 77.2 - 67.8 - Infiniti JX35
196.4 - 114.2 - 77.2 - 68.6 - Infiniti QX60
194.0 - 112.2 - 76.0 - 64.0 - Mercury metaSport

tho now wondering if the metaSport's wlb might be the stretched 115.2"
shared with the CD4+ Explorer & AviatorSport (& Galaxy)


adding a first attempt at an LM pricelist

&
pondering the possibility of the much simpler Mercury lineup achieving equal-or-greater numbers than Lincoln's
which
imho/might yield the same profits due to the smaller/more targeted investment?

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post #89 of 222 (permalink) Old 08-24-2014, 12:20 AM Thread Starter
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Mission2020: The Re-INVENTING of 'MERCURY'!

hope no one is surprised by:

crossreferencing, "Ford plans new hybrid series" ...AutoNews

(wip**)
_ovl___wlb___w___ht________
182 - 109.8 - 74/5 - 56 - MKEnergi/lectric sedan
179 - 109.8 - 74/5 - 62 - miniSport Cuvagon
176 - 106.0 - 74/5 - 58 - Cortina sedan
173 - 106.0 - 74/5 - 54 - Capri 3-door
ref:
179.2 - 105.9 - 73.4 - 65.2 - MKC
177.9 - 109.8 - 72.0 - 66.3 - Grand C-Max
173.6 - 104.3 - 72.0 - 63.9 - C-Max

MKEnergi - 15.2kWh+1.5EB = 118+210hp - $40-60k
MKElectric - 30-46kWh = 2xF.BEV(286hp) - $45-70k

'Mercurys', $29-39k:
battery+engine____e+petrol(totalHP) (both plain OR PlugIn)
7.6kWh+1.5A_____70+105(175hp) Or
7.6kWh+2.0A_____70+140(210hp)
&
battery+engine____e+petrol(totalHP) (PlugIn only)
7.6kWh+1.5A_____118+105(220hp) Or
7.6kWh+2.0A_____118+140(255hp)


** not sure if sport-trim with higher HP with batteryless E-wd could come later?
I tried using EBs and they just seemed overkill for not-fully Lux vehicles (ie save EB-Plugins for Lincoln)
altho... maybe
7.6kWh+1.0EB___70+140(210hp)
&
7.6kWh+1.0EB___118+140(255hp)

(( kinda forgot to try that before ))

note: the battery pack size & 118 e.motor HP are from what's in production now,
just for rough ideas

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post #90 of 222 (permalink) Old 09-06-2014, 09:03 PM Thread Starter
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Re: Mission2020: The RETURN of MERCURY! = The BEGINNING

A CLUE? ...to the styling of the Capri?

via the facebook of:
Mark Phelan of DetroitNews on twitter
"Mercury Lives (sort of) Collector Joe Bortz acquires the great Messenger concept, plans to install V8, make it run
pic.twitter.com/0NCfMre2Tx "

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