Mercury to Return Later...yes or no? - Page 12 - Ford Inside News Community
Reply
 
LinkBack Thread Tools
post #111 of 115 (permalink) Old 04-22-2014, 04:39 PM
2b2
Mercury C557
 
2b2's Avatar
 
Join Date: Mar 2007
Location: N NW of Atlantis (Reno)
Posts: 22,734
Blog Entries: 6
Re: Mercury to Return Later...yes or no?

Quote:
Originally Posted by ptk94 View Post
...Mercedes(muMBle) and BMW(BuMble(w)) ... I can smell the cheap all the way back to my house.
Talk about diluting your brand image.
...FoMoCo can dodge that bullet by bringing Mercury to make your CLA and 1 Series entry cars. So...Lincoln can bask in a solid reputation without making FWD-entry cars...
Mercury > youthful, sporty sheetmetal and interior...
^ = SmallMercsTheorem + (current)Lincoln Luxury Level

&
asap
make All Lincoln models&trims "by [BlackLabel]"
sort of an in-house über-Ghia

(( goes nicely with my previous post imho ))

.
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
2b2 is offline  
Sponsored Links
Advertisement
 
post #112 of 115 (permalink) Old 04-22-2014, 06:08 PM
Focus RS
 
Join Date: Oct 2008
Location: Clearwater, FL
Posts: 231
Re: Mercury to Return Later...yes or no?

Quote:
Originally Posted by ptk94 View Post
I don't dissagree that Ford IS following Toyota's path, I just think that it's a bad idea to. Toyota (the brand) has loyal followers and a solid reputation, but let's face it, Lexus will never be as prestigious or as "included" as the Germans. Granted Lexus has come a long way, it is still no BMW or Mercedes. IMO, if you wanna follow true success in luxury, the only way to follow is German. Lexus immitated Mercedes when it was launched in the 1980s. We shouldn't immitate a brand built on immitating
Until Merc and BMW decided to go down market, "entry luxury" an oxymoron, they were outselling them in the US. If you believe JD Powers the Lexus is better quality and Lexus has better resale value. Price isn't an issue the Lexus buyers would have no problem buying Mercs or BMWs. I spent a brief period selling Lexus and we traded more than a few Mercs and BMWs because the owners wanted a luxury experience that required selling the car before the warranty ran out. Does the term "money pit" ring a bell? It was a common reason for trading their Merc or BMW for a Lexus. Lexus made a commitment to be the best when they entered the market and that included reliability, something the Germans have never been known for.

If Ford can be as successful with Lincoln as Lexus has been for Toyota, Ford can "cry all the way to the bank". I believe Ford can do this. Like Cadillac, and a few others, it won't happen overnight. The key, IMO, is continuing progress with their product portfollio.
davidlane is offline  
post #113 of 115 (permalink) Old 04-22-2014, 07:49 PM
Ford Explorer
 
SP1966's Avatar
 
Join Date: Jan 2012
Posts: 5,400
Re: Mercury to Return Later...yes or no?

No.

..............

SP1966 is offline  
 
post #114 of 115 (permalink) Old 04-22-2014, 10:54 PM Thread Starter
Ford Sport Ka
 
Join Date: Sep 2013
Location: Connecticut
Posts: 30
Re: Mercury to Return Later...yes or no?

Quote:
Originally Posted by davidlane View Post
Until Merc and BMW decided to go down market, "entry luxury" an oxymoron, they were outselling them in the US. If you believe JD Powers the Lexus is better quality and Lexus has better resale value. Price isn't an issue the Lexus buyers would have no problem buying Mercs or BMWs. I spent a brief period selling Lexus and we traded more than a few Mercs and BMWs because the owners wanted a luxury experience that required selling the car before the warranty ran out. Does the term "money pit" ring a bell? It was a common reason for trading their Merc or BMW for a Lexus. Lexus made a commitment to be the best when they entered the market and that included reliability, something the Germans have never been known for.

If Ford can be as successful with Lincoln as Lexus has been for Toyota, Ford can "cry all the way to the bank". I believe Ford can do this. Like Cadillac, and a few others, it won't happen overnight. The key, IMO, is continuing progress with their product portfollio.
I don't dissagree with Lexus and its sucess (somewhat), but there will always be those people that the Japanese brands wish would dissapear off the face of the Earth: those who buy German and American cars because they are German and American cars. I am one of those people. If I want a luxury car, it must show off status and be able to compete with the best of Europe, which is regarded for luxo-sports car greatness. Lexus just doesn't have it. To some people, they just look like everything else that Toyota makes. Vanilla. I respect Toyota and Lexus, but I am not the only one who will never buy one. Its all opinion, but there are those poeple out there.

Mercury was always lower-tier luxury plus sport. Mecerdes and Bimmer no creating small, FWD vehicles. No well established doctor or lawyer will buy one of these. It is a way to get a foot in the door. The wealthy want vehicles like S-Calsses and 7-Series. Youthful people who want a dose of sport will be the ones buying the CLAs and 1-Series cars. Ford can have an advantage with Mercury. If Mercury competes with the CLA and smaller, more affordable luxo cars with a dose of sport, Lincoln can devote to building the more expensive S-Class fighters.

I'm not arguing with you, I just see a different story. From what I have noticed in auto-industry discussions, there are two types of market beleivers: The Toyota two-brand-strategy belivers and the Volkswagen multi-brand beleivers. You bet your aces on Toyota, I bet mine on VW.
ptk94 is offline  
post #115 of 115 (permalink) Old 07-17-2014, 08:54 PM
2b2
Mercury C557
 
2b2's Avatar
 
Join Date: Mar 2007
Location: N NW of Atlantis (Reno)
Posts: 22,734
Blog Entries: 6
Re: Mercury(/Continental) Division(s) to Return Later...yes or no?

I've been wanting to post in this thread and the 'True Meaning of Luxury' thread for some time...
...here thinking of ancilliary Brands/Divisions:
GMI crossrefernce:
Quote:
Originally Posted by baloo
...Audi is the most important brand in VWs portfolio. By far.
Niche brands like Lamborghini, Bentley and Rolls Royce cannot exist without a mothership to borrow technology from in this day and age. But full line manufacturers like BMW or Mercedes can exist just fine without a niche brand at the top...
Quote:
Originally Posted by Tone
You're slowly convincing me :-)
There does seem to be a minimum viable volume/revenue size from which a company can attain scale in terms of purchasing and fund the kind of R&D needed to stay ahead of the competition. The question seems to be how big?...
sizeable GMI thread ^ as usual, which I've barely had time to skim
&
Quote:
Originally Posted by nruggiero post#64 View Post
I was thinking $65k-$85k vehicles aren't in the exclusive territory in today's world...
...[model/price chart]
my recent list, re-organized from GMI:
Luxury medium Rwd-preserved platform
$099-150k - semi-compact Sportsedan
$110-160k - midsize Sedan
$150-210k - 'tweener' 4-door Coupé
$160-220k - 'tweener' 4-door Coupé-Cabrio
$110-160k - semi-compact offroad Suv
$140-220k - midsize Sport(swoopy)Suv
überLux large Rwd-preserved platform
$180-250k - fullsize Sedan
$220-300k - fullsize Limousine
$170-230k - fullsize SUV
$220-300k - extralarge SUV-Flagship
all include a Plug-In hybrid (100 mile electric) variant
but no pure-BEV yet
( ? All at least minimally electrified? )


.
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
2b2 is offline  
Sponsored Links
Advertisement
 
Reply

Tags
lateryes, mercury, return

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Ford Inside News Community forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in










Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome