so many interesting posts^ to reply to...
...please assume :grinch:es wherever :wink:
When those features exist in the same segment on a Toyota, Nissan, VW, or a Hyundai then the Ford must also be competitive. A Ford cannot be dumbed down in comparison to its competition in order to protect Lincoln. Lincoln must excel to such a level that Ford, and by extension Toyota, Nissan, VW, and Hyundai are not a threat...
EXACTLY, imho-esp: HK
, who are the main mfg that's practically specializing in 'cross-tier' confusion.
for now imho, the Ford Brand has NO choice but to compete
...If you think the overlap between Ford and Lincoln is too large then imagine the cluster**** that would exist when they try to wedge Mercury in between them. The simple existence of Mercury is no guarantee that Lincoln's move upward will be either more successful nor faster.
for *my* concept of Mercury, that "between" doesn't apply on a marketing level, or even really an engineering level
Merc's DNA could work at any almost pricepoint as something OUTSIDE of the "fordish" Ford & Lincoln "brand-arc/column
" (I see Lincoln as having primarily a close relationship to all things "fordish" - kind of like the same 'nationality' or complexion/hair-color or speaking the same language(just Lincoln does it fancier/more high class)
Merc OF COURSE has RED HAIR and is a *bit* of an iconoclast if not quite a rebel (that's too fordish) ...being much more 'international' than the ultra-American Ford & Lincoln
just heard on tvnews:
"...mainstream buyers are more likely to upgrade to a mid-level/premium product AFTER/IF they see there also is a 3rd, higher-level/LUX product offered by a mfg..."
since I firmly believe that ALL multi-billion $$ corporations have access to all the info in the world (assuming they want it),
I'm convinced FoMoCo knew of this way-before today *&* it may have played a part in their decision to hiatus Mercury rather than Lincoln
(among Many other factors of course - not that I agree with them All)
...Ford needs to give Lincoln a REAL chance, and not give a lick about profit for the next four or five years...
think we've all heard that Lincoln (like all FoMoCo) is under a PAY-GO rule
imho within that is quite a bit of wiggle room between:
"meaningful profits" vs
"investment" ...kinda like:
"AAA bonds" vs
I reply the mantra "DIVERSIFY" ...ie both+other(s)
^just trying to say^
from a fan's perspective it may impossible to understand ANYthing about what's going on behind the scenes/$cene$
is darn frustrating!))
((just like trying to keep up with posts while my puter trys to suicide))