Mercury to Return Later...yes or no? - Ford Inside News Community
Reply
 
LinkBack Thread Tools
post #1 of 115 (permalink) Old 10-25-2013, 10:59 AM Thread Starter
Ford Sport Ka
 
Join Date: Sep 2013
Location: Connecticut
Posts: 30
Mercury to Return Later...yes or no?

Ok, so I was wondering, if doen the road, Ford were to re-launch the Mercury brand, what should it be? Maybe after Ford and Lincoln get where they want to be, could there be a market for a new Mercury? If so, what type of brand? Obviously re-badged Fords did not work out well, but there are other possibilities. If not, why? I am NOT posting this to cause arguements or heated debates, just to see if anyone has any creative ideas. and hey, if anyone has ideas for Pontiac, Oldsmobile, or Plymouhth, feel free! Thanks guys!
ptk94 is offline  
Sponsored Links
Advertisement
 
post #2 of 115 (permalink) Old 10-25-2013, 01:16 PM
Focus RS WRC
 
ZanatWork's Avatar
 
Join Date: Nov 2007
Location: Kent, WA
Posts: 609
Send a message via MSN to ZanatWork
Re: Mercury to Return Later...yes or no?

I think Mercury could come back, and give a "premium sport-Ford" brand a place. By then, Lincoln will need to be upmarket...which is where it supposedly wants to be.
ZanatWork is online now  
post #3 of 115 (permalink) Old 10-25-2013, 01:22 PM
Ford Explorer
 
wingsnut's Avatar
 
Join Date: Mar 2007
Posts: 10,647
Re: Mercury to Return Later...yes or no?

Not a chance.
That is a huge undertaking, by everyone, even dealers.
And for what, a name? Because everything that Mercury could do, Ford could do.
wingsnut is online now  
 
post #4 of 115 (permalink) Old 10-25-2013, 01:50 PM
Ford Flex
 
Join Date: Sep 2007
Posts: 2,264
Re: Mercury to Return Later...yes or no?

Quote:
Originally Posted by ZanatWork View Post
I think Mercury could come back, and give a "premium sport-Ford" brand a place. By then, Lincoln will need to be upmarket...which is where it supposedly wants to be.
I hope so. Once Lincoln moves up, Mercury could offer vehicles made on Ford platforms, but with unique style and performance. I'd like to see them even offer slightly stretched Ford platforms like they did in the 60's to differentiate them even better. Maybe a sport wagon and a convertible or two thrown in.

"It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts."
Sherlock Holmes
Logans Run is offline  
post #5 of 115 (permalink) Old 10-25-2013, 02:04 PM
FIN Moderator
 
nruggiero's Avatar
 
Join Date: Jul 2010
Location: Metairie, LA
Posts: 2,106
Re: Mercury to Return Later...yes or no?

Mercury is only well-known among enthusiasts...... The general public could care less.
nruggiero is offline  
post #6 of 115 (permalink) Old 10-25-2013, 03:10 PM
Focus RS WRC
 
T'Cal's Avatar
 
Join Date: Sep 2010
Location: Chicago
Posts: 607
Re: Mercury to Return Later...yes or no?

While I generally don't care for alphanumeric names, I can see a Mercury revival for a fleet of high performance sports coupes, sedans, and convertibles using the old XR prefix followed by a single digit to signify where it falls in the fleet. The compact sedan would be the XR-3 and the compact coupe and convertible would be the XR-4. The midsize sedan would be the XR-5 and the coupe the XR-6. The midsize coupe and convrtible would be the XR-7. The large sedan would be the XR-8. All would be RWD with optional AWD. Ecoboost engines would be the only plants available.
T'Cal is offline  
post #7 of 115 (permalink) Old 10-25-2013, 03:44 PM
Ford Explorer
 
SP1966's Avatar
 
Join Date: Jan 2012
Posts: 5,390
Re: Mercury to Return Later...yes or no?

Quote:
Originally Posted by wingsnut View Post
Not a chance.
That is a huge undertaking, by everyone, even dealers.
And for what, a name? Because everything that Mercury could do, Ford could do.
What he ^^^^ said.
SP1966 is offline  
post #8 of 115 (permalink) Old 10-25-2013, 07:25 PM
2b2
Mercury C557
 
2b2's Avatar
 
Join Date: Mar 2007
Location: N NW of Atlantis (Reno)
Posts: 22,734
Blog Entries: 6
Re: Mercury to Return Later...yes or no?

DON'T BE DISCOURAGED by GRINCHES, PTK!

Quote:
Originally Posted by ptk94 View Post
Ok, so I was wondering...
...could there be a market for a new Mercury?...
Itís not a journey. Every journey ends, but we go on. The world turns and we turn with it. Plans disappear. Dreams take over. Yet wherever I go, there you are. My luck, my fate, my fortune. MERCURY. It's inevitable.

MMXX
Mission2020: The RETURN of MERCURY!
INEVITABLE!!!
Merc = The World's MOST PERFECT Brand



and............................................... ......................


from elsewhere today
Quote:
Originally Posted by THE_Shmoderator
Eh, I don't really care if Lincoln outsells Cadillac. I doubt Lincoln cares either. Nor should they. If they develop a small group of sustainable vehicles that sell at a premium and at as good or a better profit margin than their Ford stablemates, then the division is doing its job.

Total sales don't matter.
Market share doesn't matter.
Good reviews don't matter.

Does the brand continue to bring in money that the Ford brand alone could not? If the answer to that question is 'yes', then everything else is irrelevant. We'll see what that answer is in the coming years.
quote=me
not disagreeing with ^this^ specifically
just
imho, *IF* this can be justifiably applied to Lincoln;
wish it had been & WILL BE equally applied to MERCURY


and............................................... ......................


imho Pontiac, Oldsmobile, or Plymouth are NOT INEVITABLE and much more complex/complicated
+
of course
they have LESS to Offer than Merc.
Combining the best of Pontiac+Olds+Buick+Saturn still doesn't equal Mercury's potential;
imho.
+
imho/tho
Cadillac has become the Best Dang PONTIACS ever built!

.
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
2b2 is offline  
post #9 of 115 (permalink) Old 10-26-2013, 07:00 PM
Ford Focus ZX
 
Ed753's Avatar
 
Join Date: Nov 2010
Location: Michigan
Posts: 496
Re: Mercury to Return Later...yes or no?

Not a chance, and no reason to either.................

Look at all the trouble GM has, trying to split the hair that is; Chevy/Buick/Cadillac.

Current:
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.

To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.

Past: 13 Silverado; 13 Fusion; 11 Ram; 10 Commander; 08 Sierra; 07 Rendezvous; 05 Ram; 04 Grand Cherokee; 03 F150; 01 Silverado; 00 Jimmy; 99 Sierra; 97 Ram; 96 Mustang GT; 96 Jimmy; 90 Escort GT; 89 Ranger; 84 Omni; 76 Malibu; 78 LeMans; 85 Escort; 82 Lynx; 75 Sierra.
Ed753 is offline  
post #10 of 115 (permalink) Old 10-27-2013, 01:30 AM
Focus RS WRC
 
T'Cal's Avatar
 
Join Date: Sep 2010
Location: Chicago
Posts: 607
Re: Mercury to Return Later...yes or no?

That's because Chevy represents value and performance, Buick near luxury, and Cadillac near luxury and luxury. Ford could represent value with a few FWD performance models (ST, SHO, etc.) along with the Mustang, Mercury could be all out RWD performance, and Lincoln could be near luxury and luxury.
T'Cal is offline  
Sponsored Links
Advertisement
 
Reply

Tags
lateryes, mercury, return

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Ford Inside News Community forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in










Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome