Lincoln May Revive Classic Nameplates, But Only For China - Ford Inside News Community
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post #1 of 11 (permalink) Old 11-27-2013, 01:36 PM Thread Starter
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Lincoln May Revive Classic Nameplates, But Only For China

Lincoln May Revive Classic Nameplates, But Only For China
BY Antony Ingram ANTONY INGRAM

Jim Farley, Ford's executive vice president in charge of global marketing, says that there are no imminent plans to bring back proper names--though he notes the brand has plenty of "iconic" names in its history. If the names did return, they'd also be China-only--American Lincolns would retain the current naming norms.

http://www.motorauthority.com/news/1...only-for-china
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post #2 of 11 (permalink) Old 11-27-2013, 01:45 PM
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Re: Lincoln May Revive Classic Nameplates, But Only For China

Oh man I hope that isn't the case... it should be the same WORLD WIDE

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post #3 of 11 (permalink) Old 11-27-2013, 01:54 PM Thread Starter
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Re: Lincoln May Revive Classic Nameplates, But Only For China

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Oh man I hope that isn't the case... it should be the same WORLD WIDE
agree with you, or at least they have to fix the MK- nomenclature
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post #4 of 11 (permalink) Old 11-27-2013, 02:25 PM
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Re: Lincoln May Revive Classic Nameplates, But Only For China

Having multiple names for the same vehicle only adds to the confusion.
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post #5 of 11 (permalink) Old 11-27-2013, 03:24 PM
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Re: Lincoln May Revive Classic Nameplates, But Only For China

Screw China. They get the same names as us.
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post #6 of 11 (permalink) Old 11-27-2013, 04:39 PM Thread Starter
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Re: Lincoln May Revive Classic Nameplates, But Only For China

The arguments that stand behind the reasoning are a) the brand has a lot of iconic names under its belt that it no longer uses and b) it is apprently believed that Chinese people actually remember the old days of Lincoln luxury, what the cars from that period were called and what they stood for.
http://www.carscoops.com/2013/11/lin...names-for.html
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post #7 of 11 (permalink) Old 11-27-2013, 06:58 PM
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Re: Lincoln May Revive Classic Nameplates, But Only For China

Quote:
Originally Posted by Jim Farley, Ford's executive vice president in charge of global marketing
...says that there are no imminent plans to bring back proper names--though he notes the brand has plenty of "iconic" names in its history. If the names did return, they'd also be China-only--American Lincolns would retain the current naming norms...
____________
______________.__
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______________._____


Jimbo, prepare to (finally) learn that your company only stays in business as long as your customers let it!

Wonder if someone else put those words in his mouth?

YOU TRYing to PISS Us OFF, BOY?

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post #8 of 11 (permalink) Old 11-27-2013, 07:02 PM
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Re: Lincoln May Revive Classic Nameplates, But Only For China

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Originally Posted by 2b2 View Post
____________
______________.__
_______
______________.__
______________._____


Jimbo, prepare to (finally) learn that your company only stays in business as long as your customers let it!

Wonder if someone else put those words in his mouth?

YOU TRYing to PISS Us OFF, BOY?
Farley has said in the past names do not matter as much as the product....... Why does China get a pass?!
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post #9 of 11 (permalink) Old 11-27-2013, 07:24 PM
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Re: Lincoln May Revive Classic Nameplates, But Only For China

^ I've seen at least one other Fomoco employee say Names don't matter...

...too bad they're wrong and THE CUSTOMER IS RIGHT

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post #10 of 11 (permalink) Old 11-27-2013, 07:33 PM
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Re: Lincoln May Revive Classic Nameplates, But Only For China

This fomoco employee has said "I don't care what they call them," in the past.

And I will say it again,

I could care less if Lincoln brass believes that using some storied names from the past that the China recognizes far better than the MK names we have grown accustomed to, with the possibility that they may return here as well and be universal.

But regardless, 3 letters or a name....I just don't lose sleep over it, and I bet very few actual Lincoln customers do as well.

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