What Is Important to You in a Town Car Redesign?
1) Design a new Lincoln Town Car to effectively compete with the forthcoming Cadillac DT7 (currently the DTS). Cadillac is combining the STS and DTS to be its large rwd luxury sedan. This may mean a high-output V-6 rwd sedan slotted above the forthcoming MKS as Lincoln's new flagship. A longer wheelbase and shorter overall length would reduce the curb weight while preserving the interior room of the current Town Car.
2) With all Lincolns, refinement and low NVH (noise, vibration, & harshness) levels should be prime design objectives and the Lexus LS 460 and Mercedes Benz S-Class should serve as the benchmarks in these areas. Consumer Reports has (unfairly?) criticized the engine noise and ride of the Town Car in its “Buyer’s Guides.” Although quality is an issue with the 2000-06 Mercedes Benz S-Class models, the ride comfort in these vehicles is outstanding and Ford may want to “reverse engineer” the S500 suspension and use the design in the new Town Car.
3) I would like a six disc CD/Mp3 player. The plug in offered for MP3 players is great, but it should also recharge the player while it’s operating. I have to take the player out of the car and plug it into my laptop in order to charge it. Better yet, make a 10-20 gigabyte hard drive with a USB port standard in the car and allow direct downloading from a laptop or from CDs containing MP3 files.
4) The automatic transmission needs to be updated by featuring 5 or 6 forward speeds to be competitive.
5) An enhanced interior designed to keep up with or exceed the interior upgrades being implemented at Cadillac. No cheap-looking or feeling plastic should be allowed in a customer's field of view or touch.
6) Competitive pricing along with meeting or exceeding industry benchmarks in refinement and quality will insure the car is desirable and a good value for new customers without alienating older Lincoln customers.