Re: Suicide Doors on Future Lincoln Continental
Itís a great way to honor the Continentals 80th anniversary, gain positive press playing off the suicide doors (the 60ís Lincolnís are iconic) and also, I suspect, test the waters of a high price Lincoln sedan.
The Navigator showed that a Lincoln can command a $100,000 price, the Aviator will also sell at a much higher price than prior Lincolnís, and this adds to that realm...a realm thought unheard of for Lincoln just a few years ago! It shows how serious Lincoln is to play in the higher luxury ring, and where they need to aim long term.
Itís pretty amazing that the usually fiscally conservative FMC is doing this! One could argue the funds spent on such a limited model, a sedan no less, are a waste, but Lincoln understands to really play in the luxury segments one needs to spend money and take risks.