Continental Sales Issues
Pre-introduction interest showed 40,000 potential Continental customers. How many, like me, were driven away due to the restrictive series and option choices?
No navigation available unless you upgrade the series. Oversized and overly expensive wheels and tires on higher series Continentals. All designed to get you to spend more money and generate more profit.
Lincoln would have sold more Continentals, made more money and had happier customers if they truly understood what customers want.
Navigation should be standard or available on all series. 17” or 18” wheels should be available on all series.
Forcing buyers to 19”-20” wheels and tires that create poorer ride and traction, and that add thousands of $ up front and through the life of the vehicle drives customers away.
So, instead of making a couple of bucks more by forcing customers to buy higher series to get navigation and sticking them with less desirable wheels/tires, they might have made many more bucks selling a few thousand more Continentals. End of rant.