From the Autoextremist:
The new Genesis G90 (from Hyundai) takes aim at the AudiA8, BMW 7 Series, Cadillac CT6, Lexus LS460 and the Mercedes-Benz S-Class by offering a seductive package of design, engineering, luxury refinement and product features that will give its competitors a real run for their money. The Genesis G90 is powered by a choice of two gasoline engines: an all-new 3.3-liter direct-injected, twin-turbocharged V6 engine with 365HP @ 6,000 rpm, or a 5.0-liter direct-injected V8 engine producing 420HP @ 6,000 rpm (both with premium fuel). Both engines come equipped with an advanced 2nd-generation 8-speed automatic transmission that is lighter and more efficient, with enhanced shift logic and speed, better acceleration, sport-mode mapping, and shifting smoothness. Manual shift capability - SHIFTRONIC® - is operated by steering wheel paddle shifters. A fundamental brand characteristic of all Genesis models is the careful blend of sporting agility and refined performance. An extensive research, development and testing regime for the G90 was conducted by Hyundai engineers at the company's European Test Center based at Germany’s iconic Nürburgring circuit, at the Namyang R&D Center and at the company's California Proving Grounds in the Mojave Desert. The Genesis engineering team tuned the G90’s ride, handling, steering feel and suspension damping with the aim of delivering an exhilarating driving experience with overall dynamics that are simultaneously luxurious, sporting in feel and refined. All G90 powertrains feature a driver-selectable Intelligent Drive Mode, which allows users to select from four modes - ECO (Fuel economy), SMART (Adaptive), SPORT (Dynamic focus) and INDIVIDUAL (Customized) - depending on conditions and driving preferences. An advanced H-TRAC® AWD system is available with either powertrain.
Ergo-design seating, including an electronically-controlled, 22-way power driver’s seat with power bolsters, cushion extension and shoulder adjustment, was approved by the German campaign for healthier backs, Aktion Gesunder Rücken (AGR). The G90 passenger seat offers 16-way adjustment. All front seat positions, side mirrors and steering column position are controlled by an integrated memory system. Front seats are both heated and ventilated. The rear outboard passenger seats are electronically-adjustable in 12 ways (14-ways for the right seat position, which is also approved by AGR) on the 5.0 V8 model. In addition, heated rear seats are standard, with ventilation on 5.0 V8 models. The rear seats on V8 models feature power slide linked with recline, shoulder-adjusters, rear lumbar support, 4-way head restraints and a rear integrated memory system with controls located on the rear doors.
"The Genesis Experience" will feature extensive consumer benefits, including 3 years/36K miles Complimentary Scheduled Maintenance; 3 years/36K miles Complimentary Valet Service; 3 years Complimentary Genesis Connected Services (including Connected Care, Remote, and Guidance); 3 years Complimentary SiriusXM® Travel Link (Traffic & Data); 3 years Complimentary Map Care with annual map updates and Enhanced Roadside Assistance and Concierge Services. Editor-In-Chief's Note: Hyundai may have wanted to make this move into the luxury arena before, but they weren't ready. I believe they are now. The G90 comes equipped with more of everything than its competitors as standard, and even though pricing hasn't been announced you can bet that the value proposition will be formidable. I think the efficacy of the G90 product will make it a real competitor worthy of consideration. How will it play out in the market? It will come down to how well the Genesis brand is marketed that will determine its fate.
My guess is that there are no shareholders named Hyundai sitting on their Board of Directors.