Ford hopes new small Lincoln will help revive musty brand - Ford Inside News Community
 
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post #1 of 8 (permalink) Old 09-13-2012, 09:26 PM Thread Starter
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Ford hopes new small Lincoln will help revive musty brand

By Dan Carney, NBC News contributor

Ford’s Lincoln luxury brand will make its first foray into the compact segment when it introduces a small car this fall, probably at the Los Angeles auto show in November.

To the degree that Lincoln is famous, it is for its enormous slab-sided Continental of the 1960s, a midcentury modern design rebuttal to the winged ’59 Cadillac. More recently its plush Navigator SUV was popular with influential NBA players and rap musicians for about an hour in the late 1990s, before Cadillac introduced the Escalade and locked up those customers.

Finally, we have ridden in tired Town Car limos leaving airports for a couple of decades now, helping to ratchet down whatever cachet Lincoln ever possessed. Now the company aims to reclaim its image with a small car, referred to in the industry as “C-segment.”

“We’ve been open about our plans to develop a vehicle for this segment as we steadily grow the new Lincoln lineup for a new kind of Lincoln consumer with seven new or significantly refreshed vehicles by 2015 – including this first-ever C-segment vehicle,” said Lincoln spokesman Timothy Elliott.

Lincoln’s biggest problem has been the unsuitability of Ford vehicles, until recently, as the starting point for luxury vehicles. In today’s industry, even luxury brands usually build their cars on the underpinnings of a cheaper mainstream model. Toyota perfected this approach, printing cash by the bushel selling the Lexus ES350 and RX350, vehicles that are basically leather-swaddled Toyotas.

Lexus could do that because the underlying Toyota models were fundamentally sound. Most Ford models, in contrast, were made with the proverbial baling twine, built on cheap, outdated fundamental components that were ill-suited as the foundation of true prestige cars.

But since Ford president and CEO Alan Mulally has refocused the company on its “One Ford” mission, Ford’s vehicles have become spectacularly good as beneficiaries of the company’s global resources. Ford models like the midsize 2013 Fusion serve as excellent starting points for Lincoln models like the gorgeous Lincoln MKZ.

In fact, new Fords are so good that even the compact Escape and Focus are suitable candidates for “Lincolnization.” Which is what will happen soon, probably first to the Escape, given the established popularity of compact luxury SUVs like the Audi Q5.

When Mulally arrived at Ford from Boeing in 2005, he found an unfocused company that he thought was trying to be too many things to too many people. His solution, like Thoreau’s, was to simplify.

He sold off foreign car brands like Volvo and Aston Martin and shuttered the irrelevant Mercury division, whose products were transparently rebadged Fords. All focus was to be on the Ford brand, the so-called “Blue Oval.”



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post #2 of 8 (permalink) Old 09-14-2012, 12:32 AM
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MKuGa: the beginning

Quote:
...its first foray into the compact segment
when it introduces a small car this fall
...a small car, referred to in the industry as “C-segment.”
...plans to develop a vehicle for this segment
...even the compact Escape and Focus are suitable candidates for “Lincolnization.” Which is what will happen soon, probably first to the Escape, given the established popularity of compact luxury SUVs
...the Escape and the Focus are both sufficiently excellent cars
...the gestation of the brand’s first compact model
2 things:

vehicle != car
&
C-Max/G.C-Max

imho a " C489 - Lincoln CUV - 4Q 2013 " could be almost anything but "too big"


ps
target demographic = 35yo

ps2 - see my re-title

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post #3 of 8 (permalink) Old 09-18-2012, 01:51 AM
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Re: Ford hopes new small Lincoln will help revive musty brand

Lincoln Compact Car Remains On Track, May Debut This year - MotorAuthority
By Viknesh Vijayenthiran
Sep 17, 2012


While we still hold on to hope that Lincoln will eventually launch a new rear-wheel drive model, we can be certain that the brand will be offering at least some new products in segments it doesn’t currently compete in, though they aren't likely to be all that sporty. One of these will be a compact crossover based on the Ford Escape. The other, and much more controversial, is a compact car based on the Ford Focus.

It’s been a while since we last heard of Lincoln’s plans to rejuvenate its lineup with seven new or refreshed models by 2014. We’ve already started to see this transformation with updated versions of the MKS, MKT and MKX, as well as the all-new MKZ. And to round out the seven model lineup will be an updated Navigator SUV.

Probably the least talked about model is the new Lincoln compact car. We were treated with a preview in 2009 with the Lincoln C Concept, though since then the styling of the production version has likely been changed several times already...


More...

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post #4 of 8 (permalink) Old 09-18-2012, 12:03 PM
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Re: Ford hopes new small Lincoln will help revive musty brand

The compact car better have an optional large sliding roof like the MKZ. It needs to have an AWD system available. Hopefully a new corporate grill will be shown on the concept/pre-production at the autoshow.

"It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts."
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post #5 of 8 (permalink) Old 09-18-2012, 02:23 PM
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Re: Ford hopes new small Lincoln will help revive musty brand

A concept or actual production vehicle will be shown? Is this the MK(D) that was mentioned months back? I get a bad feeling about the name MKD.

So Lincoln will offer both the CUV and a sedan? This would be more logical. Some want only sedan type vehicles and there those who want CUV/SUV type.

A full open convertible MKD CUV might get my attention.......
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post #6 of 8 (permalink) Old 09-18-2012, 03:36 PM
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Re: Ford hopes new small Lincoln will help revive musty brand

I hope to god its not called MKD.. sounds like McDonalds

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post #7 of 8 (permalink) Old 09-18-2012, 03:40 PM
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Re: Ford hopes new small Lincoln will help revive musty brand

Quote:
Originally Posted by TurboS40 View Post
A concept or actual production vehicle will be shown? Is this the MK(D) that was mentioned months back? I get a bad feeling about the name MKD.

So Lincoln will offer both the CUV and a sedan? This would be more logical. Some want only sedan type vehicles and there those who want CUV/SUV type.

A full open convertible MKD CUV might get my attention.......
Is it indeed. No sedan or car, the MkC was nixed from the plans.





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post #8 of 8 (permalink) Old 09-18-2012, 08:21 PM
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Re: Ford hopes new small Lincoln will help revive musty brand

Quote:
Originally Posted by TurboS40 View Post
A concept or actual production vehicle will be shown?...
like I said on GMI, it could be a figment...
...ie of lazy journalism
OR
perhaps things have changed?
for now it's just an added inducement to be excited for LAIAS

the questions will really start when they show something
Will it just be a preproduction-concept for the MKuGa?
(still think the "G-spot" ...I mean MKG sounds a lot better!!)
or will we see a greatly improved "C"concept car? (gotta be better than the 'Abomination' was)
or Both?


aaaand
speaking of "musty"


see how Mazda is updating their biggest vehicle to match the not even out yet Mazda6 (Link)
Lincoln
Lincoln
LincØln

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