I was trying to look for significance in the photo, but it looks like any other Preferred trim MKZ. If the announcement is something regarding the MKZ, it's going to be a huge disappointment. MKZ sales are already back down to historical norms from the initial bump up. The longer Lincoln milks the MKZ without enhancing the product lineup beside it, the more difficult it will be for Lincoln to achieve their goals. Hopefully they start dropping more hints as the week goes on.
^Sales have been slow because they can't keep up with demand for the Fusion. That should change hopefully when Flat Rock starts (anyone know when it starts btw?).
I think it will be the MKC and MKC Hybrid and possibly the MKZ Energi. Adding Hybrid and Energi version of Lincoln new cars is the fastest and most cost efficient way to expand their product lineup to attract a wider customer base.
I think it will be the MKC and MKC Hybrid and possibly the MKZ Energi. Adding Hybrid and Energi version of Lincoln new cars is the fastest and most cost efficient way to expand their product lineup to attract a wider customer base.
Thats to much just for pebble beach. Maybe an addition to the MKZ or the MKC reveal but not the hybrid or Energi models of either cars. That would have to be saved for LA. LA is big on energy efficient cars as we all know. But with that said, my bet is on the MKC or a RWD concept...
"Pretty special" could be a new version or a "special edition" MK Z. I think is not a new vehicle. In that case, had say "all new vehicle".
I hope that this "pretty special" vehicle is one that can occur at Ford-Lincoln assembly plants, not another "i cant produce this car in enough numbers to sell you,sorry" vehicle like the MK Z.
Thats to much just for pebble beach. Maybe an addition to the MKZ or the MKC reveal but not the hybrid or Energi models of either cars. That would have to be saved for LA. LA is big on energy efficient cars as we all know. But with that said, my bet is on the MKC or a RWD concept...
Using Pretty as the qualifier to me say don't get to terribly excited or you'll end up disappointed. Of all the qualifiers they could have chosen they didn't pick one that would elevate your expectations, unfortunately. My interpretation is that saying something is "Pretty special" is saying that its less than fully "Special".
I hope I'm wrong and they're simply under promising and over delivering, but I doubt it.
Interesting. But I think they really need to nail simple premium luxury before they try stepping off into ultra premium luxury. If Black Label ends up being the trim level that is equal to the luxury leaders then they're doing it wrong.
Interesting. But I think they really need to nail simple premium luxury before they try stepping off into ultra premium luxury. If Black Label ends up being the trim level that is equal to the luxury leaders then they're doing it wrong.
^ gotta ask for more of your thoughts, SP1966
I don't understand your reaction
imho Bespoke/whatever could start out by mostly being MORE CHOICES like:
more colors
un-Package-ing options/features
+ a *few* new features
maybe I'm just not reading that much into that "ultra-premium Luxury" phrase Wings used &
TY Wingsnut (again) for a timely 'hint'
You're saving lives my friend!
We're desperate!!
Looking at the MKZ, the only truly current Lincoln, I see what looks to me like the perfect luxury interior... five years ago. It is very sleek, very modern, yet IMO still very cool, as in not warm. They may be equal on quality of construction and materials, but I don't think they are when it comes to warmth and style.
To me Ultra Luxury would suggest top level S-Class at a minimum, Rolls or Bentley at the top end. It is crazy to think that Lincoln has the vehicles, much less the ability to so at this point.
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