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post #8 of (permalink) Old 03-10-2018, 11:22 PM Thread Starter
FIN Staff Member
Join Date: Apr 2013
Posts: 7,892
Re: Fomoco China 2018...

"The key is, they’re not replacing an existing car. They’re likely looking for the newest, most exciting product. In China, you get a big uptick with a new product. And if you don’t have new product, you pay a little bit of a price for that.”

This is the case in the US as well. A refresh or new trim levels does not equate to a NOT a new vehicle, contrary to what Ford thinks. It seems Ford is learning this the hard way.
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