Ford Inside News Community - View Single Post - Johan De Nysschen out at Cadillac effective immediately
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post #16 of (permalink) Old 04-19-2018, 09:30 AM
falcon lover
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Re: Johan De Nysschen out at Cadillac effective immediately

The origin of the crisis and Nysschen resignation:

1- New Navigator, the best big luxury SUV (unanimously acclaimed)
2- Navigator is selling like hot cakes at a stratospheric price
3- GM board want to sell the Escalade at discount to keep the customers
4- Nysschen doesnt want to sell Cadillacs with discounts to mantain residual value and image (this is not new, this is the origin the Cadillacs selling so little)
5- GM board insist on selling the Escalade with discounts
6- Nysschen resignation
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