Pontiac/Buick/GMC get new Look Dealerships Design - Ford Inside News Community
 
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post #1 of 2 (permalink) Old 03-18-2007, 01:02 PM Thread Starter
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Pontiac/Buick/GMC get new Look Dealerships Design

Premier Buick-Pontiac-GMC Dealership Opens in Florida
Carl's Buick-Pontiac-GMC Reborn after Hurricanes



The first all-new Buick-Pontiac-GMC showroom in the United States will open its doors here Thursday.
After being destroyed by hurricanes Francis and Jeanne in 2004, Carl's Buick-Pontiac-GMC at 2445 S.E. Federal Highway has put the finishing touches on a completely new, modern exterior and interior design.
"I'm proud to participate in this great occasion," said John Larson, general manager of GM's Buick-Pontiac-GMC divisions in Detroit. "Carl's is part of a growing number of dealerships that have combined the three brands under one roof. He is also one of the first to invest in an all-new facility image design."
Channel Strategy
In 2002, GM announced a strategy to group the Buick, Pontiac and GMC brands into one preferred distribution channel. Currently, about 1,600 dealers are aligned, and together they sell about 65 percent of the volume for the three brands.
"We believe this provides a competitive advantage for our dealers," Larson said. "The Buick- Pontiac-GMC channel allows GM to optimize each brand by developing distinct yet complementary vehicles that reduce product overlap, broaden the appeal of each model and reach new customers."
Each brand in the channel has it own defining characteristics:
Pontiac: Athletic, bold designs with great performance
Buick: Premium vehicles that offer classic, timeless designs, and exquisite levels of craftsmanship and high quality
GMC: Professional Grade trucks, SUVs and crossovers engineered to provide superior capabilities and innovative features.
New Facility Design
The Buick-Pontiac-GMC team worked with dealer input, GM Design Staff and a nationally recognized design firm - Pavlik Design Team of Ft. Lauderdale, Fla. - to come up with the design. The new showroom exudes a clean, modern feel, with distinct areas for the three brands.
The dealership's exterior features a black, white and gray color scheme, constructed of brushed metal panels with bright metal inserts, and black metal accents.

The interior design includes a modern balance of light cherry wood and a ceramic tile floor. The interior also takes several of the visual design elements from the exterior and incorporates them into the interior, such as the arch over the receptionist's desk.
The overall result is an efficient facility design program that provides Buick-Pontiac-GMC dealers with consistent brand identification, as well as a modern and pleasing environment for their customers - General Motors.

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post #2 of 2 (permalink) Old 03-18-2007, 05:48 PM
 
Join Date: Mar 2007
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Cool looking dealership. Where I live Honda, Toyota and Nissan dealers have all redone their buildings and the Nissan dealer looks really good. With GM redoing their dealerships, maybe not it is time for Ford to do it too.
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