The new Genesis G90 - Ford Inside News Community
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post #1 of 59 (permalink) Old 11-04-2015, 09:05 PM Thread Starter
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Hyundai Announces "Genesis" Luxury Brand

Hyundai will be unveiling it's new global "Genesis" luxury brand this December.

http://www.automobilemag.com/feature...d-in-december/
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post #2 of 59 (permalink) Old 11-04-2015, 09:29 PM
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crossreference the Others' Sales thread - if you wanna see their numbers...
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Originally Posted by 2b2 View Post
Hyundai Motor Launches New Global Luxury Brand, 'Genesis'
GlobalPR.Hyundai.com

04 November, 2015

• New ‘Genesis’ brand will compete with the world’s leading luxury car brands
• Six-model line-up begins roll-out from December catering for ‘new luxury’ customers, delivering personalized and human-centered experiences
• Refined performance, athletic elegance in design and human-focused innovation will elevate the Genesis brand...

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post #3 of 59 (permalink) Old 11-04-2015, 09:41 PM Thread Starter
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Watch it outsell Lincoln in its first year, haha.
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post #4 of 59 (permalink) Old 11-04-2015, 10:10 PM
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Borg does not even need to see it to know he already loves it more than Lincoln.

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post #5 of 59 (permalink) Old 11-04-2015, 10:46 PM Thread Starter
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I didn't say that at all, I'm legitimately curious to see how a new luxury marque does next to struggling vintage marques like Lincoln which have been struggling for decades to fix their business. It's not everyday we get a new mainstream luxury maker.
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post #6 of 59 (permalink) Old 11-04-2015, 11:06 PM
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Originally Posted by DetroitBORG View Post
I didn't say that at all, I'm legitimately curious to see how a new luxury marque does next to struggling vintage marques like Lincoln which have been struggling for decades to fix their business. It's not everyday we get a new mainstream luxury maker.
Besides, it'll also be interesting to see how a new brand that invested in bespoke platforms for a premium brand can do vs. a historied brand who has not.

There's no question that thus far the Genesis branded Hyundais have been reviewed as values, but far from being truly competitive. Will Hyundai step up their game?
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post #7 of 59 (permalink) Old 11-04-2015, 11:56 PM
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It will certainly need its own dealer network. Most likely it will. That's one of the best things about starting from scratch. It would be nice if Lincoln had 100% stand-alone stores.
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post #8 of 59 (permalink) Old 11-05-2015, 11:00 AM
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Hyundai say that the new brand will attract "young, affluent customers". That sounds more like Lexus than Lincoln...

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post #9 of 59 (permalink) Old 11-05-2015, 01:52 PM
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I find the newest Genesis to be a real stunner, but going this route moves the Genesis coupe either A: upmarket and no longer competing with Mustang, Camaro, 370Z, etc. or B: renamed, left as a Hyundai. Perhaps we will see a more upscale coupe based off of the styling and build quality of the current Genesis sedan which, although derivative, is quite nice.

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post #10 of 59 (permalink) Old 11-07-2015, 01:31 AM
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"The Genesis brand will also adopt a new alphanumeric naming structure. Future models will be named by combining the letter ‘G’ for Genesis with a number, 90, 80 or 70 etc., representing the segment."

Doesn't this sound a lot like Infinity's new nomenclature? However, instead of "Q" Genesis is using "G". Too confusing IMHO, and I just remembered Cadillac is changing as well. I'm so glad Lincoln is adding Continental back to their model line-up. Hopefully more names will be added in the near future to replace the MK system. (Again IMHO)
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