...but both ends of the car are straight out of 90's minimalism to my eyes, they seem to be a step out of time and need much more identifiable character...
I'd really like some example pix of this 90's minimalism**
...Lincoln's...not a vital business and it's still a very small global player for a company that usually doesn't have patience for perpetually underperforming vanity assets. But as product dry as Ford is right now, Lincoln is their own shinning star.
...they're in their "boring Lexus" stage right now before they push toward a more unique look in a few years when the time is right.
Isn't the right time to "push toward a more unique look" the time when you're trying to establish a unique identity in the eye of the buying public? Like, maybe, yesterday?
They did. with the split wing. People complained.
... And the response was to shrink back to mediocrity.
[ broken record ] the problem was ( IMHO ) that suits GRABBED at the Only Idea they could understand = "OH! TURN the Slat SIDEWAYS!"
BUT then they wouldn't let the designer develop it.
NOW, I see flashes of talent**
in the ContiConcept's grille insert (that I christened StarShadow) but they took until now to put the exact pattern on a production vehicle and
it seems the suits are IMPRINTED/MARRIED to the first rendition of the grille's outline-shape with it quirky plinth that might be OK once or ¿twice?, but it's not a strong enough blandishment('gesture' in modernDesigner speak
) to stick it (like a robot) on EVERYthing
^The problem was that the split wing was grafted onto what was then a barely re-bodied Fusion. It's hard when the "luxury" car looks worse than the mainstream car. Perhaps if it was a part of a true design language for the whole car, a split wing, in the hands of visionary designers, might have been viable, acceptably good looking, and maybe even well received by the public.
Face it; for decades, Ford has long been showing only cursory interest in design for Lincoln. Only recently have they awakened but, except for interior design, they are still in their bedclothes.
I'm reminded (re: FLincMoCo sorta feeling it's way, or being dragged kicking and screaming to Modern(True-)LUX
) of the old saying that you don't want to see HOW THE SAUSAGE IS MADE...
..ie the Zephyr (ie 1st MKZ) *WAS* the sausage "ingredients" >> proved by the Name flip-flop AND not having a proper engine at debut
SLOPPY, VERY SLOPPY
((my new refrain: I'm gonna :POUT: until the NYC show - Then re-assess ... wishing on a STAR called AVIATOR