Re: Lincoln Push Stand Alone Dealerships
I think the stand alone dealership is a good idea. Have the showrooms be more upscale and inviting to the customer. Also makes it easier to offer a more tailored experience to the luxury buyer. I think Lincoln is getting very close to having the correct products, it's the rest of the tangibles that need to be in place.
I agree. The Ford dealer nearest to me is not in the best neighborhood. They bought out a Lincoln dealership in a better neighborhood, and combined the two in the Ford dealership. Now, it is too crowded, parking is terrible, the service entrance is shared, and used cars take up too much of the most visable outside display area. Lincoln (and Ford) deserve so much better.
"It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts."