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post #118 of (permalink) Old 09-20-2018, 12:24 AM
Ford Kuga
Join Date: Sep 2016
Posts: 1,812
Re: Future Product Guide: GM - AutomotiveNews

I think there is some sentimentality for Lincoln at Ford, it's has long been a problem child and I doubt there has ever been a convincing business case for continued investment besides the simple desire to keep it going. Fields tried to rescue it and set it on the right path again since he is from that Ford culture that loves it, but we also know he wasn't prone to making the best decisions.

Ford is risk averse, but I also don't think Lincoln will necessarily reward a bottomless pit of money to create new products. So I don't think Ford is doing anything wrong with Lincoln, they are doing what's possible.

I still think Lincolns are better than ever, but so is everything else.

Last edited by Assimilator; 09-20-2018 at 12:28 AM.
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