Jag considering axing the X - Ford Inside News Community
 
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post #1 of 6 (permalink) Old 05-08-2007, 02:25 PM Thread Starter
 
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Jag considering axing the X

http://www.autoblog.com/2007/05/08/j...g-axing-the-x/

The X-Type is Jaguar's best selling vehicle, but it is probably the least loved Jag of the bunch. As the people in charge try to figure out the way forward for Ford's ailing premium brand, getting rid of the X-Type could be part of the remedy.

Mulally has told the public as well as Jaguar workers that the leaping cat will not be sold. He also said that he envisions Jaguar as Ford's low-volume high-profit marque. Frankly, the X-Type doesn't fit anywhere into such an equation. While the X-Type has broadened Jaguar's customer base, it diluted the brand, wasn't as reliable as it should have been, and didn't meet its sales targets. That's three strikes, so it might be out. According to David Blackhall, Managing Director Jaguar Australia, "The plan in relation to the X-Type is not resolved. There are a number of studies underway in the UK, and a number of alternatives are being considered including doing nothing at all." He goes on to add that he's fine with no new X-Type... as long as there's an XF (a production version of the C-XF) to replace it.

And gunning for the quote of the month, Blackhall says of the XF, "It has to be a success. [It] has to be a home run. This is Jaguar's money-shot for the next five years." Doling out some specifics on the car, Blackhall says the NY Auto Show car will be very close to the production version, with only minor changes needed to make it practical. We have one thing to say to the X-Type then: Goodbye. Jaguar, bring on the XF already
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post #2 of 6 (permalink) Old 05-08-2007, 03:42 PM
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Re: Jag considering axing the X

I thought that the axing of the X was a done deal . . . . ???



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post #3 of 6 (permalink) Old 05-08-2007, 05:15 PM
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Re: Jag considering axing the X

The X-Type has been on "On Again...Off Again...On Again...Off Again" possibility. At first it was going to live until 2010 and not be replaced...then they speculated it would be re-designed for 2010...and now it seems that the new XF will become the volume model for Jaguar and leave the un-loved X-Type destined for the automotive graveyard.

I hope that Jaguar can make the XF the true E-Type/5-Series/A6 rival that it is supposed to be...God knows that Jaguar needs this to succeed or else it may very well be game over for more than just the X-Type.

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post #4 of 6 (permalink) Old 05-08-2007, 05:59 PM
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Re: Jag considering axing the X

Quote:
Originally Posted by SobeSVT View Post
I thought that the axing of the X was a done deal . . . . ???

I remember reading (tho not where) that it a termination date was set for the U.S./NA but not for the ROTW. Sorry I don't have sales #'s for any other market.

Wonder if they could do an all-unique-sheetmetal All-aluminIum-Mondeo?


btw the link in the first post isn't working for me, but this does
http://www.autoblog.com/2007/05/08/j...g-axing-the-x/
&
here's a LeftLaneNews article that mentions a 4-cyl XF
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post #5 of 6 (permalink) Old 05-08-2007, 11:28 PM
 
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Re: Jag considering axing the X

Kill it soon. Bring on the XF!!
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post #6 of 6 (permalink) Old 05-09-2007, 12:16 AM
 
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Re: Jag considering axing the X

Why waste an ax? Just blow on it.
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