As Jaguar snoozes, Porsche is the cat on the prowl
Automotive News | 12:01 am, July 9, 2007
They're both legendary European prestige brands, but Porsche and Jaguar have never really moved in the same circles. Porsche was always a notch more exclusive in the United States.
It also sold far fewer cars here than its English counterpart - at least since Ford took over Jaguar in 1989. In fact, at the beginning of this decade, Jaguar was outselling Porsche by a 2-1 ratio in this country.
But the two brands have now officially flip-flopped. In the first six months of this year, Porsche outsold Jaguar by 2-to-1.
Actually, the swing has been even more impressive than that. In 2002, Jaguar's sales in the United States outpaced Porsche's by roughly 3-to-1. That was the year Jaguar hit an all-time high of 61,204 units in the United States, thanks to the introduction of the small X-Type sedan.
But the two luxury performance brands have followed a decidedly different path ever since. Porsche's product line has been expanding, with the addition of the Cayenne and Cayman. Jaguar's sales volume has been dwindling.
Ferry Porsche's little sports car maker edged past Jaguar in 2005, then built on its lead last year. And so far this year, the German sports car maker has more than doubled up on Jaguar - 17,859 to 8,461.
U.S. sales of 2 prestige European car brands
2007* 8,461 17,859
2006 20,683 34,227
2005 30,424 31,933
2004 45,875 31,473
2003 54,655 28,417
2002 61,204 21,318
2001 44,532 23,041
2000 43,728 22,405
*January through June
Source: Automotive News Data Center