Autocar: Volvo War Room Plans Another Assult on German Positions - Ford Inside News Community
 
LinkBack Thread Tools
post #1 of 5 (permalink) Old 08-08-2007, 07:26 PM Thread Starter
Ford Falcon
 
ndwariga's Avatar
 
Join Date: Feb 2007
Posts: 2,900
Autocar: Volvo War Room Plans Another Assult on German Positions

Autocar: Volvo War Room Plans Another Assult on German Positions



Volvo is planning to realign its model range with a new S60 saloon aimed at the BMW 3-series and a new S40 hatchback, both on sale in 2009-10.


The S60 will be based on the same joint Ford/Volvo technology that underpins the Mondeo and S80, and will ensure that Volvo manages to keep a competitor in the key compact executive market.


S60 saved, big rethink for S40



The future of the S60 was in doubt in 2006 as Volvo grappled with organising three overlapping saloons: S40, S60 and S80. It even risked squeezing the mid-range car out of the market altogether.


The solution is for Volvo to keep the S60 in its range, replacing today’s model in late 2009, and radically rethinking the replacement for the S40, due in 2010.


So instead of being retooled as a four-door saloon, the S40 will metamorphose into a five-door hatchback, making it a more conventional competitor for the Audi A3 and BMW 1-series. The S40 name is also tipped to disappear, possibly to be replaced by V30.


Focusing the S60 on the BMW 3-series and Audi A4 means that the new Volvo will grow only a little in its external dimensions, since the latest models from Germany have swollen in size to match today’s S60.


It will get a slightly longer wheelbase, but to take on the German pair the new S60 will also need sharp styling, excellent interior quality and much-improved ride and handling.


Volvo engineers are understood to be fighting an internal battle with bean-counters to get the funds to develop an enthusiast-friendly chassis.


Engines will be drawn from the Volvo-Ford parts bin, and will include a much-needed 2.0-litre four-cylinder diesel (a big seller in this class), plus a more powerful 2.2-litre diesel. To battle BMW and Audi’s six-cylinder diesels, Volvo can also call on its D5 family of five-pot oil-burners.


Also in the pipeline is a ‘downsized’ turbocharged petrol engine whose 1.6-litre capacity can produce the power of 2.0-litre petrol but with much better fuel economy and CO2 emissions.


Coupe looks



The S60's looks (as previewd in our artsit's impressions) will follow the new styling direction created by Volvo’s design chief, Briton Steve Mattin. Mattin has penned a car with a flowing, coupé-esque roofline and an undulating, wedgy beltline.


Otherwise the S60’s detailing follows the theme established with the XC60 soft-roader concept shown at the Detroit motor show in January 2007. The key elements are headlamps that follow a slanted line up the front wing, rather than Volvo’ s typical horizontal alignment, a new grille shape and exaggerated cooling vents in the bumper.


Also up for an XC60 concept-style revamp is Volvo’s iconic badge, which will be simplified. The diagonal, cross-grille chrome bar will be dropped to leave the simpler circle with attached arrow, inspired by the chemical symbol for iron. History suggests that the badge was originally designed to be used in that simple form and the diagonal bar was only added when engineers had difficulty fixing it to the big grilles typical in the 1920s.

LINK

Got Exclusive News or Exclusive car pictures?
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
or post them here with Title "Fomoconews Exclusive: .....

To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
ndwariga is offline  
Sponsored Links
Advertisement
 
post #2 of 5 (permalink) Old 08-08-2007, 07:47 PM
2b2
Mercury C557
 
2b2's Avatar
 
Join Date: Mar 2007
Location: N NW of Atlantis (Reno)
Posts: 22,734
Blog Entries: 6
Re: Autocar: Volvo War Room Plans Another Assult on German Positions

This is GOOD NEWS that they're not dropping the S60 (incredibly bad idea)
AFAIK the S60 always 'was' their BestSeller traditionally
_2003___2002_
12,792 - 15,383 - S40
02,926 - 02,729 - V40
35,295 - 38,546 - S60
11,765 - 10,863 - V70
17,177 - 19,818 - V70 XC (sic)
04,271 - 03,592 - C70
35,723 - 04,379 - XC90
14,637 - 15,359 - S80
from Autochannel.com year-end 2003
years chosen from when the S60 wasn't as old as now


now about that S100....
2b2 is offline  
post #3 of 5 (permalink) Old 08-08-2007, 10:13 PM
Ford Kuga
 
Mbukukanyau's Avatar
 
Join Date: Feb 2007
Location: In Front of my Computer
Posts: 1,710
Re: Autocar: Volvo War Room Plans Another Assult on German Positions

The car looks like some sort of Lexus IS chops. I think this is not really Volvo's design direction


To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
Mbukukanyau is offline  
 
post #4 of 5 (permalink) Old 08-08-2007, 10:23 PM
Ford Explorer
 
wingsnut's Avatar
 
Join Date: Mar 2007
Posts: 10,835
Re: Autocar: Volvo War Room Plans Another Assult on German Positions

One of these days, I will own a Volvo. I have always liked them, now I am loving them.
wingsnut is online now  
post #5 of 5 (permalink) Old 08-12-2007, 12:17 AM
 
Join Date: Jun 2007
Posts: 200
Re: Autocar: Volvo War Room Plans Another Assult on German Positions

I love it, but please, keep the bar.
Even if it was an accident, it's become
part of what makes a Volvo a Volvo now.
I quite like the rest of the design, it
screams Volvo! Excellent (except for
the bar thing of course).

BTW the V60 concept did have the bar:
Diesel/_ is offline  
Sponsored Links
Advertisement
 
Reply

Tags
assult, autocar, german, plans, positions, room, volvo, war

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Ford Inside News Community forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in










Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome