Maverick is a name that europeans remember. It was the name of a SUV exclusively builded for Europe, and after that, the name of the 1st gen Escape in Europe.
So, the europeans will made the connection between the 1st Maverick (1st gen Escape) and the new one.
...meh. Their biggest CUV market is here. The Maverick name hasn’t been around for decades, here, and the name itself harkens to the rough individualistic nature of Americans and rooted in the Southwestern US. (Maverick was the last name of a rancher who refused to brand his cattle). It has a lot more weight and meaning here than there.