FoMoCo March 2015 Sales - Ford Inside News Community
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post #1 of 24 (permalink) Old 04-01-2015, 01:25 PM Thread Starter
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FoMoCo March 2015 Sales

Ford U.S. March Retail Sales
Best in Nine Years, Driven by Strong F-Series, Van, Explorer, Mustang Performance

Apr 1, 2015 | Media.Ford.com | DEARBORN, Mich


Quote:
• F-Series, America’s best-selling truck, posts retail sales increase of 10 percent for March – propelled by all-new F-150; Transit, Transit Connect and E-Series drive a 42 percent increase in Ford van sales versus year-ago levels

• Explorer posts a 17 percent gain for March – best March sales performance in 10 years; Mustang sales increase 36 percent, for best performance in eight years

• Lincoln retail sales up 7 percent for March versus year ago

• Ford Motor Company U.S. sales of 235,929 total vehicles for March represent a 3 percent decline compared to a year ago; retail sales up 1 percent, marking best performance since 2006. Fleet sales were off 13 percent based on fleet order timing
Click here for full release with tables (.pdf)

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post #2 of 24 (permalink) Old 04-01-2015, 01:28 PM Thread Starter
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Re: March 2015 Sales

Ford cars took a serious hit besides Mustang.
MKZ took a hit but that was to be expected since they sold 4000 last year. Navi broke 1000 again and MKC just broke 2000.

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post #3 of 24 (permalink) Old 04-01-2015, 01:39 PM
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Re: March 2015 Sales

Just about everything was down for Ford except the Mustang, commercial vans, MKC, and Navigator.
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post #4 of 24 (permalink) Old 04-01-2015, 02:14 PM
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Re: March 2015 Sales

Nice to see Lincoln up in total again.
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post #5 of 24 (permalink) Old 04-01-2015, 02:16 PM Thread Starter
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Re: March 2015 Sales

Quote:
Originally Posted by TurboS40 View Post
Nice to see Lincoln up in total again.
They were actually down 3.1% overall ... RETAIL was up 7%

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post #6 of 24 (permalink) Old 04-01-2015, 02:46 PM
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Re: FoMoCo March 2015 Sales

Everybody knew, March YOY was going to be hard to beat, January and February 2014 were off a lot because of weather, March 2014 had pent-up demand.

Don't believe me, but if you look at Q1, January-March, it actually looks OK.

I am actually happy with the MKZ number, they were up 72% last year.

Also Q1 YOY; MKC + MKX are positive 2,097 units.

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post #7 of 24 (permalink) Old 04-01-2015, 02:54 PM
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Re: March 2015 Sales

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post #8 of 24 (permalink) Old 04-01-2015, 03:22 PM
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Re: FoMoCo March 2015 Sales

Glad to see MKC above 2K, was looking pretty bleak for awhile.

Flex and Taurus sales are shrinking rapidly.

Expedition sales growth very weak compared to the GM trucks.
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post #9 of 24 (permalink) Old 04-01-2015, 08:05 PM
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Re: FoMoCo March 2015 Sales

Mentioned it on GMi... MKZ + MKS outsold ATS + CTS!

Glad to see the Navigator benefiting from its handsome redo. That's a well-deserved success. And while we all want MKC to do better, at least it's over 2000 again. I'd love to see it and MKZ consistently at 3000 each. 10k per month is where Lincoln should be.



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post #10 of 24 (permalink) Old 04-01-2015, 08:11 PM
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Re: FoMoCo March 2015 Sales

Mustang more than doubled camaro. Wow.
Expedition is not really weak, but stronger push to move Explorers certainly kept it from shooting higher.
They are obviously balancing fleet and retail, especially with truck, because of the supply shortage.

Industry down mostly, so overall not bad. I think it will be around May and June before we see bigger increases, mostly due to F-150 running 2 plants, new Explorer and MKX too.

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