In the middle of a bomm of the SUVs and Crossovers, the Escape is unable to ener in the 10 best seller vehicle list. Will Ford know that it has to update this vehicle urgently?
About the performance of Ford... the market share lost went to Toyota and GM. Something wrong is happening at Ford , removing the fact that most of their vehicles urgently need a redesing (Escape, Fusion, Focus, Taurus, C-Max). Is the sales policy? The prices? The incentives? This month was a complete disaster!
New Escape mules have already been spotted, and should arrive for 2020.
Hackett talk about redirect the money to plan and produce more SUVs and Crossovers.... but i´m not seeing anything. No new cars... no new SUVs (but Expy/Navy) or crossovers. The EcoSport is not new and is a poor vehicle, with a subpar quality. I´m surprised that in the first month sell 500 units... that looks too much for the kind of vehicle and the competition that faces. In adddition, this EcoSport would be replacing the Fiesta... The new Bronco is coming since 4 or 5 years ago but it doenst finish arriving... the new EV crossover is coming?? When? Ford is moving too slow... and will be trapped in a downturn spiral very dangerous
Seems like they'll have a lot of product coming for 2020:
incredible any words about this @wingsnut?? The market is demanding SUV/CUVs and Ford can't compete with GM
It can't compete with much of the industry actually since it's also the only brand with shrinking crossover sales. Once again Ford SUVs were outsold by Jeep which is still fascinating to me which doesn't even have a 3-row SUV yet and Ford has 3. EcoSport will hopefully stop the erosion this year. Many of Ford's problems stem from weakness in the low end (Escape and EcoSport) and their underachieving luxury (Lincoln) portfolio which is propping up GM, Toyota, and Nissan quite a bit. Ford has some strength among the larger segments (Edge/Explorer) even if they remain very weak in Full-Size and Luxury (especially next to GM which is massively profitable). GM is certainly FAR better positioned than Ford right now, easily equalling and overtaking Ford on it's only strength segments (Midsize). This really highlights to me how critical the next Explorer/Aviator and Edge/Nautilus will be to help keep Ford's profitable Crossover business stay afloat against stronger competition. New escape should also help to bring Escape back to relevance by next decade.
Looking at the numbers is always fascinating and it helps to magnify the issues at Ford, especially if you only look at Ford sales relative to itself. So much of Ford is propped up entirely by 1 product, the rest of their business is certainly far smaller than it use to be. Ford has definitely found itself in the perfect storm this year, poorly positioned in all segments with a swarm of new pickups about to chip away at their last tentpole.
Toyota (not including Sienna): 69,829
FCA Total (not including Pacifica): 66,128
Last edited by Assimilator; 02-04-2018 at 06:18 PM.