Ford December 2018 & 2018 Total Sales Results - Ford Inside News Community
 
LinkBack Thread Tools
post #1 of 5 (permalink) Old 01-04-2019, 10:07 AM Thread Starter
Ford Falcon
 
rmc523's Avatar
 
Join Date: Feb 2008
Location: Fort Lauderdale, FL
Posts: 2,564
Ford December 2018 & 2018 Total Sales Results

https://media.ford.com/content/dam/f...les-dec-18.pdf

December Down 8.8% overall; Lincoln up 8.5%
2018 Totals: Down 3.5% overall; Lincoln down 6.8%

Highlights:
Quote:
 Full-year Ford U.S. sales totaled 2,497,318
vehicles, with Ford marking its ninth straight year as
Americaís favorite brand
 A continued stronger mix of trucks and SUVs
expanded transaction pricing for another new record
of $38,400, a $1,600 increase over December last
year; this compares to a $470 increase for the
overall industry at just $34,000 per vehicle
 Full-year F-Series sales were up 1.4 percent on a
total of 909,330 trucks sold for 2018 and the 42nd
consecutive year for F-Series as Americaís bestselling pickup
 Ford sold a total of 217,653 commercial vans in
2018, making it the best-seller of commercial vans in
America for 40straight years
 Ford SUV sales totaled 797,238Ė a new sales
record for Ford SUVs; this comes on the success of
the all-new Expedition and EcoSport, setting the Ford
brand up well as it transitions to the all-new Explorer
and Escape later this year
 Due to order timing, daily rental sales were down;
Ford fleet sales declined 19.5 percent in December,
with daily rental down 41.5 percent
 Lincoln Dealers reported their best retail sales
month since March, 2007 on strong SUV sales
performance; Lincoln SUVs were up across the board
Lincoln had a good month - seems to be picking up some momentum going into next year. I'd think sales will be up to start the year with them being down so much last year.

Current Vehicles:
2009 Ford Flex Limited w/ AWD
Light Ice Blue/White Suede Roof | Med. Lt. Stone Interior | Vista Roof
2018 Ford Mustang GT Convertible
Lightning Blue | Black Top | Black Interior
rmc523 is online now  
Sponsored Links
Advertisement
 
post #2 of 5 (permalink) Old 01-04-2019, 10:30 AM
Ford Explorer
 
wingsnut's Avatar
 
Join Date: Mar 2007
Posts: 10,636
Re: Ford December 2018 & 2018 Total Sales Results

42 years of leadership selling 909,330 trucks in a single year is quite impressive, leading into the new truck reveal soon. These are very high margin products. That number will be hard to match, once Ranger starts taking sales from F series this month, and as Ram and GM come on strong with their new trucks. In the end, what matters most of course, is profit and shareholder value.
wingsnut is online now  
post #3 of 5 (permalink) Old 01-04-2019, 10:35 AM
Ford Mondeo
 
badhac's Avatar
 
Join Date: Dec 2014
Location: Newport News VA
Posts: 1,121
Garage
Re: Ford December 2018 & 2018 Total Sales Results

From Jalopnik

At the end of every month, you can easily look up how most automaker fared in their monthly sales reporting. Itís a handy and easy way to track the market. Ford just announced that itís moving away from that model, however.

Following GMís lead, Ford said today that itís also switching to a quarterly reporting system for its U.S. sales figures model, reports Automotive News. From the story:

Ford, which is one of two automakers to hold monthly sales calls for analysts and media, will transition to a quarterly call and release beginning in April. It will still provide monthly figures to data agencies.

GM moved to quarterly sales reporting last April. Ford, at the time, said it would assess the situation, noting that thereís oftentimes volatility in monthly figures.

Fordís U.S. marketing vice president said that the company believes this system will grant better transparency.

I donít know if I agree with that. I think a quarterly reporting system will actually result in less transparency, as there are physically fewer numbers publicly provided. And, because some companies now report monthly and some do not, there could be more speculation and errors, some analysts caution.

It also seems like very convenient timing to start implementing this system during a year when auto sales are expected to fall. Hmmm!
badhac is offline  
 
post #4 of 5 (permalink) Old 01-04-2019, 10:48 AM
Ford Explorer
 
wingsnut's Avatar
 
Join Date: Mar 2007
Posts: 10,636
Re: Ford December 2018 & 2018 Total Sales Results

Quote:
Originally Posted by badhac View Post
From Jalopnik

At the end of every month, you can easily look up how most automaker fared in their monthly sales reporting. It’s a handy and easy way to track the market. Ford just announced that it’s moving away from that model, however.

Following GM’s lead, Ford said today that it’s also switching to a quarterly reporting system for its U.S. sales figures model, reports Automotive News. From the story:

Ford, which is one of two automakers to hold monthly sales calls for analysts and media, will transition to a quarterly call and release beginning in April. It will still provide monthly figures to data agencies.

GM moved to quarterly sales reporting last April. Ford, at the time, said it would assess the situation, noting that there’s oftentimes volatility in monthly figures.

Ford’s U.S. marketing vice president said that the company believes this system will grant better transparency.

I don’t know if I agree with that. I think a quarterly reporting system will actually result in less transparency, as there are physically fewer numbers publicly provided. And, because some companies now report monthly and some do not, there could be more speculation and errors, some analysts caution.

It also seems like very convenient timing to start implementing this system during a year when auto sales are expected to fall. Hmmm!

I am all for this. I have seen repeatedly what kind of conclusions people jump to based on a month or two of sales volumes. We should all zoom out more, and look at the bigger picture. This will help.
wingsnut is online now  
post #5 of 5 (permalink) Old 01-04-2019, 10:51 AM
Ford Focus ZX
 
Join Date: Apr 2008
Posts: 430
Quote:
Originally Posted by wingsnut View Post
Quote:
Originally Posted by badhac View Post
From Jalopnik

At the end of every month, you can easily look up how most automaker fared in their monthly sales reporting. It’s a handy and easy way to track the market. Ford just announced that it’s moving away from that model, however.

Following GM’s lead, Ford said today that it’s also switching to a quarterly reporting system for its U.S. sales figures model, reports Automotive News. From the story:

Ford, which is one of two automakers to hold monthly sales calls for analysts and media, will transition to a quarterly call and release beginning in April. It will still provide monthly figures to data agencies.

GM moved to quarterly sales reporting last April. Ford, at the time, said it would assess the situation, noting that there’s oftentimes volatility in monthly figures.

Ford’s U.S. marketing vice president said that the company believes this system will grant better transparency.

I don’t know if I agree with that. I think a quarterly reporting system will actually result in less transparency, as there are physically fewer numbers publicly provided. And, because some companies now report monthly and some do not, there could be more speculation and errors, some analysts caution.

It also seems like very convenient timing to start implementing this system during a year when auto sales are expected to fall. Hmmm!

I am all for this. I have seen repeatedly what kind of conclusions people jump to based on a month or two of sales volumes. Zoom out people, look at the bigger picture. This will help.
..so what I'm seeing is that data reporting agencies will still get F monthly sales, they just won't be doing calls. That seems fair, as the numbers will still be out there. I think that is one pressure on TSLA is that it's an every 3mo numbers game with everyone guessing, which leads to wilder swings in the stock.
mooseman is online now  
Sponsored Links
Advertisement
 
Reply

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Ford Inside News Community forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in










Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome