Join Date: Dec 2014
Location: Newport News VA
Re: Ford December 2018 & 2018 Total Sales Results
At the end of every month, you can easily look up how most automaker fared in their monthly sales reporting. Itís a handy and easy way to track the market. Ford just announced that itís moving away from that model, however.
Following GMís lead, Ford said today that itís also switching to a quarterly reporting system for its U.S. sales figures model, reports Automotive News. From the story:
Ford, which is one of two automakers to hold monthly sales calls for analysts and media, will transition to a quarterly call and release beginning in April. It will still provide monthly figures to data agencies.
GM moved to quarterly sales reporting last April. Ford, at the time, said it would assess the situation, noting that thereís oftentimes volatility in monthly figures.
Fordís U.S. marketing vice president said that the company believes this system will grant better transparency.
I donít know if I agree with that. I think a quarterly reporting system will actually result in less transparency, as there are physically fewer numbers publicly provided. And, because some companies now report monthly and some do not, there could be more speculation and errors, some analysts caution.
It also seems like very convenient timing to start implementing this system during a year when auto sales are expected to fall. Hmmm!