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post #11 of 16 (permalink) Old 12-06-2009, 08:45 PM
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Re: WAYWFF: Mercury "served" by Buick

cant someone just lie to me and tell me a cougar is coming.

I have to admit GM is not playing with the Buick brand any longer, Ford does need to throw us a bone here with Mercury.

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post #12 of 16 (permalink) Old 12-06-2009, 08:47 PM
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Re: WAYWFF: Mercury "served" by Buick

Quote:
Originally Posted by saintl1 View Post
cant someone just lie to me and tell me a cougar is coming
If you say it like your from New England, there is a Cougar coming.



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post #13 of 16 (permalink) Old 12-08-2009, 08:12 PM Thread Starter
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Re: WAYWFF: Mercury "served" by Buick

Quote:
Originally Posted by saintl1 View Post
cant someone just lie to me and tell me a cougar is coming.

I have to admit GM is not playing with the Buick brand any longer, Ford does need to throw us a bone here with Mercury.
SaintL, the best I can do is say
THE COUGAR MUST RETURN!
&
crossreference: Mercury tops JDPower Study (non-Lux)
and Mercury's 867 score also beat out the AVERAGE for Lux-Brands (864) and therefore SCORED HIGHER THAN HALF OF THOSE LUX BRANDS TOO
list:
Audi 828
Volvo 842
Infiniti 845
Acura 856
as well as Saab (857), Porsche (861), BMW (861), and ...umm... ...tho not by much... Lincoln (863)

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post #14 of 16 (permalink) Old 12-08-2009, 11:02 PM
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Re: WAYWFF: Mercury "served" by Buick

Well I think that Ford said they were not bringing the Ka to the USA because it was a niche market, which I think it is but who will know what will happen when the Fiesta is finally delivered to dealers. (I know I cannot wait till I get my Fiesta)

I agree that the Mercury brand will have to be what it has been and that is be an upscale Ford and a stepping stone to the Lincoln brand. If that means bringing over some more European vehicles over as the Mercury brand with some new sheet metal then I am all for it. I like driving my Milan and think it is better looking than the Fusion at the time, but the newest Fusion looks very sporty and the Milan looks very high class compared to their previous models.

The whole concept of Ford keeping Mercury a secret is perfect because they know it will aggravate the other companies, since I think the VOLT as great of technology it is will be a little over priced and a disappointment because the GM PR bus has over hyped the car. I applaud them for designing an amazing car to give the Prius a run for its money and hope they do sell well, but in this economy no one hardly will be able to afford one.

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post #15 of 16 (permalink) Old 12-23-2009, 09:04 PM Thread Starter
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Re: WAYWFF: Mercury "served" by Buick

prompted by a post by twintornados @ BON, who pointed out the article's premise COULD apply to MERCURY...
(quoted in full to hopefully reach ears that my usual ranting hasn't)

Luxury car buyers spending less for the holidays - finance.yahoo.com

Luxury car buyers still want goodies for holidays, but smaller package; Buick, Hyundai benefit


By Tom Krisher and Dan Strumpf, AP Auto Writers , On Wednesday December 23, 2009, 5:08 pm EST

DETROIT (AP) -- This holiday season, the luxury car buyer is offering a simple phrase: I'm not spending too much.

Wealthier shoppers are trickling back into showrooms after staying away much of the year. But there's a catch. Many are pinching pennies, sort of, by choosing smaller BMW and Mercedes models, or they're buying top-of-the-line cars from cheaper brands.

This year, almost 14 percent of luxury buyers replaced old vehicles with brands other than traditional high-end names such as Audi, BMW, Cadillac, Infiniti, Jaguar, Lexus, Lincoln, Mercedes and Porsche. That's up from just 4 percent in 2006 and a reminder that these buyers still don't feel as wealthy as they once did. Home values are still down and portfolios shrunken, despite the stock market's gains this year.

Two potential beneficiaries of the shift are Buick and Hyundai, brands offering luxury models that are much cheaper than Beamers and Audis.

Buick for years was known for cushy, boring sedans normally found outside grandma's house. The average Buick buyer is still about 70 years old, and the brand is desperately trying to attract younger drivers and reverse a sales slide, says Aaron Bragman, an auto industry analyst with Global Insight in Troy, Mich.

This may be its opportunity.

After years of ho-hum styling, blase interiors and soft suspensions that made driving a chore, Buick's new LaCrosse luxury sedan is far sportier than its predecessor. It's got crisper handling and sleeker styling designed to appeal to people in their 40s and 50s. It also includes on-board hard drives and other electronic gizmos for younger drivers, all while costing $5,000 to $20,000 less than European and Japanese luxury competitors.

At $27,000, Buick's German-designed LaCrosse performs as well as its more expensive competitors, yet has everything luxury buyers are seeking, Bragman says.

That's important because luxury shoppers are picky, even when they economize. While many are now willing to give up a prestigious name or a bigger car, they still want cutting-edge styling along with reliability and safely. They demand tight handling and a quiet ride. The car must have excellent fit-and-finish inside and out and features such as heated leather seats and navigation systems.

"They may very well be downsizing in terms of the package. They're not downsizing in terms of the features they want," says Art Spinella, president of CNW Marketing Research of Bandon, Ore.

That's just what Craig Bierley, Buick's product marketing director, is thinking. And he says the brand is capitalizing on the trend.

"People are reconsidering the choices on the things they spend money on."

LaCrosse sales took off after a new version arrived in showrooms last summer. Sales rose 63 percent last month.

The new LaCrosse, Bierley says, has quadrupled the number of buyers it attracts from other luxury brands. In December, Buick dealers are reporting even more trade-ins of Lexus and Infiniti models, he says.

Another winner is Hyundai's Genesis, which has received stellar reviews for its luxury and handling but can cost $15,000 to $25,000 less than higher-end cars.

Joan Sher, a Fort Lauderdale, Fla., real estate agent, switched over last month when she gave up her Mercedes GL450 sport utility vehicle for a loaded-out Genesis.

Replacing the Mercedes would have cost more than $60,000, so Sher opted for value and spent $44,000 on the Hyundai.

"It's more affordable but at the same time a very comfortable car," she says.

Even with a small resurgence for the holidays, luxury car sales are down 27 percent so far this year. But November sales fell just 8 percent, and dealers are reporting increased traffic this month.

Those trends reflect revived confidence among consumers. In the third quarter, net worth -- the value of assets such as homes, bank accounts and investments, minus debts like mortgages and credit cards -- rose 5 percent, to $53.4 trillion, the Federal Reserve says. It was the second straight quarterly increase. Personal incomes rose in November at the fastest pace in six months.

Yet even with those gains, Americans' net worth remains far below the peak of $64.5 trillion reached before the recession.

Buying a cheaper car brand is one way to save money. Another is trimming size.

Rick Case, who owns a chain of dealerships including Acura and Audi in Georgia, Ohio and Florida, says many shoppers want smaller, less-flashy cars.

At his Acura dealerships, the $30,000 TSX compact sedan became his top-seller this year, displacing the TL midsize at $35,000. The trend is not just at his dealerships: Nationally, sales of the compact soared 24 percent in November, while the midsize plunged 35 percent.

The number of luxury buyers replacing their cars with smaller vehicles has tripled to 16.7 percent in the past three years, according to data gathered by CNW. Larger Lexus, Mercedes and BMW models generally have taken big hits and many analysts predict the downsizing will continue as people try to keep costs down in an uncertain economy.

CNW's Spinella disagrees with that assessment.

CNW has tracked auto sales for 28 years. It says people downsized during every economic slump but returned to their old ways upon sustained recovery.

But George Pipas, Ford Motor Co.'s top sales analyst, says that this recession changed free-spending habits of the past two decades, making people more cautious.

That frugality, combined with the government's push for more fuel-efficient vehicles and concern over global warming, will likely sustain the trend of going smaller, he says.

"Consumers are going to be more likely to spend within limits, to reconcile their spending with their income," Pipas says.

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post #16 of 16 (permalink) Old 04-25-2010, 04:55 PM Thread Starter
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Re: WAYWFF: Mercury "served" by Buick

I'm thinking Lincoln-MERCURY ....for China!

Buick shows star power in China - DetNews
Sought-after demographic drives sales

Last Updated: April 23. 2010 3:17PM
Christine Tierney / The Detroit News
Beijing -- In China, Buick has a cachet that might surprise many Americans.

The brand struggles with image problems at home, but Buick has been crucial to General Motors Co.'s success in China.

In this market -- the world's largest -- Buick attracts the kind of young, wealthy customers that GM dreams of capturing in the United States.

"The average Buick customer is 28 years old, university educated, fast-tracked in his company, with a wife who has a career," said GM China President Kevin Wale.

Buick is one of GM China's strongest brands, with sales up 53 percent this year. The automaker is showcasing three Buick models at China's premier auto show here that feature some of the latest European and American technology: the Excelle XT hatchback, and new Regal and LaCrosse sedans.

Analysts credit Buick's huge success in China to GM's shrewd reading of the market. Buicks in China feature lots of new technology, dramatic styling and luxurious flourishes that appeal to Chinese buyers...

...The lineups won't be identical. Some of the base, entry-level models will not be sold in the United States, although a variant of a four-door Excelle compact will roll into Buick's U.S. showrooms.

-------------------
therefore^
Mercury 'serves' Buick ...in China... but we can't have it - - at least not at first

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