An OPEN Letter to: Mr. Bill Ford, Jr. and Mr. Mulally,
I fully appreciate and support FORD's idea of "world cars".
In that spirit, WHEN is FORD going to provide the US/NA consumer the benefit of true fuel frugality like the small displacement turbo diesel vehicles listed below rated 52
/Imp) combined (or higher) for the "light footed driver"?
Focus 2010 Onwards
1.6 Duratorq TDCi (90PS) 3/5 Door (ECO) M5 Diesel 65.7 mpg(Imp) combined
1.6 Duratorq TDCi (109PS) 3/5 Door (+DPF) M5 Diesel 62.8 mpg(Imp) combined
1.6 Duratorq TDCi (109PS) 3/5 Door (+DPF) M5 Diesel 64.2 mpg(Imp) combined
1.6 Duratorq TDCi (90PS) 3/5 Door M5 Diesel 64.2 mpg(Imp) combined
1.6 Duratorq TDCi (90PS) Estate M5 Diesel 64.2 mpg(Imp) combined
1.6 Duratorq TDCi (109PS) 5 Door (ECO +DPF) M5 Diesel 65.7 mpg(Imp) combined
1.6 Duratorq TDCi (109PS) Estate (ECO +DPF) M5 Diesel 65.7 mpg(Imp) combined
1.6 Duratorq TDCi (109PS) Estate (+DPF) M5 Diesel 64.2 mpg(Imp) combined
New Fiesta Model Year - Post 2009
1.6 Duratorq TDCi (90PS) (+DPF) (ECO) M5 Diesel 76.3 mpg(Imp) combined
And then there is the issue of the sale of Volvo and Volvo's "DRIVe" and "Stop/Start" technology [that apparently seems able to improve FE by up to 25% over standard power trains]
that allows Volvo to have 4X more vehicles [ 2 - C30s, S40, and V50 ] rated ABOVE 61
/Imperial) combined than FORD's one (1) diesel Fiesta. Besides, generally diesels can tow.
Again Mr. Bill Ford, Jr. and Mr. Mulally, when will the US CONSUMER be "worthy" of these "in-house" FORD technologies?
And please do NOT try to hide behind US diesel emissions standards as an excuse ... particularly since Audi, BMW, Mercedes, and VW ... ALL have "50 state compliant" diesel product that now constitutes roughly 20% of their US sales and increasing.
WHEN IS FORD ... going to address this technology and US MARKET SEGMENT for the US consumer ... or is FORD going to "GIFT" this segment to the "foreign" OEMS as has happened with past opportunities?
I guess if Ford's engineers are not up to the task ... Ford could contract with Bosch's new "Emissions Abatement Group" to solve the problem for them. That would export a few more engineering jobs ... but, think what US sales could be with product that could get 45~64, maybe even more, mpg(US) combined and still have the ability to tow.
MANY of US would like to know your position so that WE can PLAN future automotive purchasing strategies.
Sincerely, A CONSUMER ... looking for "44 mpg in 2010"!