Ford Hub and Super Bowl Ad - Ford Inside News Community
 
LinkBack Thread Tools
post #1 of 7 (permalink) Old 01-30-2017, 05:22 PM Thread Starter
Ford Explorer
 
wingsnut's Avatar
 
Join Date: Mar 2007
Posts: 10,852
Ford Hub and Super Bowl Ad

http://www.usatoday.com/story/money/...nter/97141716/

Ford is announcing two moves Monday to try to reinvent its image among consumers as a transportation solutions provider, not just an automaker.

The automaker is ramping up its image makeover with a new TV ad airing immediately before Super Bowl LI next Sunday. It is also opening a new demonstration center for tourists and locals in New York City called FordHub.

The Dearborn, Mich.-based automaker will air a 90-second commercial immediately before kickoff Sunday on Fox, Ford U.S. marketing director Chantel Lenard told USA TODAY.

The ad is paired with the opening of a 2,900-square-foot experiential FordHub exhibit at the Westfield World Trade Center. Lenard said both initiatives are designed to highlight the company's attempt to remake itself as a provider of "transportation solutions," instead of just a vehicle manufacturer.



https://www.fordpass.com/en_us/hubs.html

**********************

To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
wingsnut is offline  
Sponsored Links
Advertisement
 
post #2 of 7 (permalink) Old 01-30-2017, 05:26 PM
Ford Falcon
 
rmc523's Avatar
 
Join Date: Feb 2008
Location: Fort Lauderdale, FL
Posts: 2,604
Re: Ford Hub and Super Bowl Ad

Kind of a boring ad if you ask me. And personally, seems like they're focusing too much too quickly on the "mobility solutions" side of things.

Current Vehicles:
2009 Ford Flex Limited w/ AWD
Light Ice Blue/White Suede Roof | Med. Lt. Stone Interior | Vista Roof
2018 Ford Mustang GT Convertible
Lightning Blue | Black Top | Black Interior
rmc523 is online now  
post #3 of 7 (permalink) Old 01-30-2017, 05:45 PM
FIN Staff Member
 
Join Date: Apr 2013
Posts: 7,893
Re: Ford Hub and Super Bowl Ad

Looks like a first glimpse of Ford's new autonomous ride sharing vehicle...

Bloggin is offline  
 
post #4 of 7 (permalink) Old 01-30-2017, 06:28 PM
Ford Kuga
 
gjrip's Avatar
 
Join Date: Oct 2013
Location: Philadelphia, PA
Posts: 1,929
Garage
Re: Ford Hub and Super Bowl Ad

I'm gonna take a guess at the front of this vehicle taking strong cues from the EcoSport but with no open ports lol.

'18 F-150 EcoBoost, '05 Mustang GT 5MT; '16 Escape SE; '48 F-1 Stakebody flathead
gjrip is offline  
post #5 of 7 (permalink) Old 01-30-2017, 09:20 PM Thread Starter
Ford Explorer
 
wingsnut's Avatar
 
Join Date: Mar 2007
Posts: 10,852
Re: Ford Hub and Super Bowl Ad

Fixed the link to USAtoday.
I liked the ad. It was LOL funny and creative while getting a great message out.

**********************

To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
wingsnut is offline  
post #6 of 7 (permalink) Old 01-30-2017, 10:24 PM
Focus RS WRC
 
Join Date: Apr 2012
Posts: 528
Re: Ford Hub and Super Bowl Ad

It is a surprisingly pro-Urbanism, pro-Transit, pro-City ad given the current climate.

Go Ford for that.

(To explain -- the most urbanist of urbanists will argue that supporting transit, biking, and walking and carshare is not about relieving congestion, but to give people options so they do not need to be stuck in traffic .... they echo that wonderfully!
igor2 is offline  
post #7 of 7 (permalink) Old 01-30-2017, 11:53 PM
FIN Staff Member
 
Join Date: Apr 2013
Posts: 7,893
Re: Ford Hub and Super Bowl Ad

I also noticed how Ford had the F-150 pull a FWD Camry, spinning it's front wheels, from the snow.
Bloggin is offline  
Sponsored Links
Advertisement
 
Reply

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Ford Inside News Community forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in










Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome