Ford Announces $4.5 Billion Investment in “Electrified” Vehicles by 2020 - Page 27 - Ford Inside News Community
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post #261 of 346 (permalink) Old 08-16-2017, 11:33 PM
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Re: Ford Announces $4.5 Billion Investment in “Electrified” Vehicles by 2020

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Originally Posted by wingsnut View Post
Ford's autonomous technology is intended for ALL, not just fleet taxis. Why on earth would they limit themselves like that.
Modularity of the technology is what I am seeing here. Perhaps a drop in system on a given new platform that can be cost shared, etc.
Very interesting no doubt.
This was Ford's announcement, they specified this as a unique product going into FlatRock and Fields detailed their vision for this product. Unlike their EV announcements, their autonomous car is a specific product. I'm just going by their language and the rest is speculation. And it could be that Ford has a different outlook on autonomy than brands like Tesla or other luxury makers (which Ford is not).

Just the facts sir, no fake news.
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post #262 of 346 (permalink) Old 08-16-2017, 11:38 PM
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Re: Ford Announces $4.5 Billion Investment in “Electrified” Vehicles by 2020

Someone is hung up on fake news I see.

So lets clarify,
Technology is one thing
Product application is another.

I do believe I addressed the "technology" aspect of an autonomous and no doubt flexible platform.

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post #263 of 346 (permalink) Old 08-17-2017, 02:02 PM
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Re: Ford Announces $4.5 Billion Investment in “Electrified” Vehicles by 2020

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Originally Posted by Assimilator View Post
This was Ford's announcement, they specified this as a unique product going into FlatRock and Fields detailed their vision for this product. Unlike their EV announcements, their autonomous car is a specific product. I'm just going by their language and the rest is speculation. And it could be that Ford has a different outlook on autonomy than brands like Tesla or other luxury makers (which Ford is not).

Just the facts sir, no fake news.
Yeah, they're launching a fully autonomous fleet vehicle that will test in specific markets/areas first. Going forward, that tech would spread out across the lineup. Not sure why that's hard to understand. And I'm sure in the meantime, they'll have other models that will stair step toward that until they're ready to make the mainstream models fully autonomous.

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post #264 of 346 (permalink) Old 08-22-2017, 07:59 PM
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"Zord/Fortye" Announce $4.5?Billion?Investment in “Electrified” Vehicles by 2025

wasn't sure whether to use this thread or make a snide comment about
"Leading in CHINESE Electrification" in the other thread...
...but I want to know if Fomoco's $4.5BILLION is partly invested over there?


Ford, China's Zotye Auto plan joint venture to build EVs
Autoblog/Reuters
- Brenda Goh - Aug 22nd 2017

SHANGHAI — Ford has plans for a joint venture with Chinese firm Anhui Zotye Automobile to build electric vehicles in China under a new brand, tapping into a boom for EVs in the world's top auto market.

China, struggling with alarming pollution levels in major cities, is aggressively pushing plug-in vehicles and has poured in tens of billions in investment, research funding and subsidies, drawing many new automakers to launch projects.

Tesla, Daimler AG and General Motors are among firms that have already announced plans for making electric vehicles in China, which wants electric and plug-in hybrid cars to make up at least a fifth of the country's auto sales by 2025.

Ford, whose overall China sales are down 7 percent this year, said in a statement on Tuesday that it had signed a memorandum of understanding with Zotye Auto to build a new brand under which the electric vehicles will be sold. Both firms will hold a 50-50 stake in the JV, it said.

It did not provide details of financial commitments nor say by when it will take a firm decision on the JV.

Ford sees China as the fastest-growing market in the world for new energy vehicles (NEV) and forecasts that segment to grow to 6 million vehicles per year by 2025, of which approximately 4 million would be all-electric.

The potential JV with Zotye Auto would represent a deepening of commitment to electric vehicles in China by Ford. In April, it outlined plans to offer by 2025 hybrid or fully electric versions of all models built in China with its domestic joint venture partner, Chongqing Changan Automobile.

However, it also said at the time that it would take a cautious approach to the market due to uncertainty about consumer interest and government policy.

Zotye, which Ford described as the market leader in China's all-electric small vehicle segment, sold more than 16,000 all-electric vehicles this year through July, representing a year-on-year growth of 56 percent, it said.

The privately-owned company, which is headquartered in China's coastal Zhejiang province, also makes sport utility vehicles and cargo trucks. On Monday, it reported a near six-fold jump in first-half profits.

Ford said it would release details about the brand, products and production volumes at a later date, pending a final agreement and regulatory approvals.
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post #265 of 346 (permalink) Old 08-22-2017, 08:58 PM
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Re: Ford Announces $4.5 Billion Investment in “Electrified” Vehicles by 2020

Ok, so Ford is finally being forced into launching a new EV Brand in China, but no implication that they will do the same in NA. Hopefully leaving the PHEVs to the Ford brand.

About the China EV market, as of July 2017 EVs outsell PHEVs by a wide margin, 204k to 47k which points to the fact that when going electric, consumers don't want a combustion engine also.

And it would also be BYD that leads in EV sales in China with over 35k EV sales and 11k PHEV sales as of July 2017.

But it does seem quite clear that Ford has pushed the US to the back burner, making its priority in China, expecting the US customer to just keep buying the old while plans for new are only for China, and what the US gets as new, is first designed for China. This is contrary to other automakers who focus on growing sales in China while making sure it's US customers know they are also a priority. But Ford is so proud to make it clear that the US is NOT their priority. Ford will need to fix that message before more consumers put Ford on the back burner.
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post #266 of 346 (permalink) Old 08-22-2017, 10:40 PM
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Re: Ford Announces $4.5 Billion Investment in “Electrified” Vehicles by 2020

Trying to recall the timeline, but I wonder if Fields was not happy about what appears to be a lot of future Ford Chinese exports they appear to be preparing for, yet Hackett seems to have no problem with it in the slightest.
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post #267 of 346 (permalink) Old 08-22-2017, 11:38 PM
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Re: Ford Announces $4.5 Billion Investment in “Electrified” Vehicles by 2020

This still doesn't change the fact that Ford is also a European company that needs to find a way to replace Diesels, and develop better small utilities alongside them.

I do wonder if Ford's US Electrification plans have been scaled back under the reduced market demand and regulatory pressures.
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post #268 of 346 (permalink) Old 08-23-2017, 06:47 AM
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Re: Ford Announces $4.5 Billion Investment in “Electrified” Vehicles by 2020

Quote:
Originally Posted by Bloggin View Post
Ok, so Ford is finally being forced into launching a new EV Brand in China, but no implication that they will do the same in NA. Hopefully leaving the PHEVs to the Ford brand.

About the China EV market, as of July 2017 EVs outsell PHEVs by a wide margin, 204k to 47k which points to the fact that when going electric, consumers don't want a combustion engine also.

And it would also be BYD that leads in EV sales in China with over 35k EV sales and 11k PHEV sales as of July 2017.

But it does seem quite clear that Ford has pushed the US to the back burner, making its priority in China, expecting the US customer to just keep buying the old while plans for new are only for China, and what the US gets as new, is first designed for China. This is contrary to other automakers who focus on growing sales in China while making sure it's US customers know they are also a priority. But Ford is so proud to make it clear that the US is NOT their priority. Ford will need to fix that message before more consumers put Ford on the back burner.
Why China? Why Ford make a big investment and find a partner for EV in China? Because the Chinese gov stablished a cuote of EVs for all automakers. I dont remember the number , but is arround 10%. Some automakers cant reach that cuote now.

So, we will see the electric brand from Ford first in China, and then, if the profits for those vehicles are acceptable, we will se them arround the rest of the markets.

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post #269 of 346 (permalink) Old 08-23-2017, 08:51 AM
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Re: Ford Announces $4.5 Billion Investment in “Electrified” Vehicles by 2020

^
Quotas.....that makes good sense. And hey, if Chinese exports of EV will finally allow them to become profitable, then so be it.
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post #270 of 346 (permalink) Old 08-23-2017, 07:34 PM
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Re: Ford Announces $4.5 Billion Investment in “Electrified” Vehicles by 2020

Will Ford Sieze an Electric Opportunity for Lincoln?

https://www.just-auto.com/analysis/w..._id177985.aspx
Glenn Brooks

It has been just over a year since what Ford calls The Lincoln Motor Company was the subject of a just-auto in-depth analysis feature. China is still nowhere near being the brand's largest market but sales there are up by a staggering 92 per cent and that's even without a local manufacturing presence. With things good in the US too, it surely won't be long before Lincoln returns to being a make selling in excess of an annual 250,000 vehicles worldwide.

Lincoln's future remains fixed on two regions only: North America and China. Its sales are rising in the USA but not as rapidly as might have been hoped. The issue is one of product rather than image, so this is very good news in that it can be fixed relatively quickly. In short, there are not enough SUVs, a problem that the brand shares with GM's would-be global luxury division, Cadillac.

A chance to out-luxury the Mercedes X-Class

There is also a segment which Ford has half-heartedly pushed Lincoln into before; namely pick-ups. GM might get there before Ford does, if its product planners see the opportunity which exists for an authentically premium pick-up. Something around the same size as the X-Class but a real Lincoln, not a modified Nissan LCV. Adding to the far from luxurious baggage, the Benz pick-up is marketed by Mercedes-Benz Vans. And, it's also available as a Renault.

If Ford is willing to take a chance on such a vehicle for Lincoln, why not an electric drive system too? How long can it be until Tesla jumps into this segment? Or, as far fetched as it might sound right now, Volvo, Infiniti, BMW, Range Rover, Jaguar and Audi? TMC and Honda each takes many years to bring pencilled-in future Lexus and Acura models to market so these two can be ruled out, at least before 2019 or 2020, as can FCA's Jeep for the same reason. Ford should by all means base this hypothetical truck on the next Ranger but give it a unique body, a properly plush yet understated interior. Also, make the EV system exclusive to the brand for a couple of years before it becomes available in Ford models.

No-one knows where the price of oil will be tomorrow let alone in two to five years' time. So, Ford, why not follow BMW's example: plan to be making Lincoln light trucks in the USA on an architecture which can take combustion engines as well as electric motors?

Cars

There are only two Lincoln cars, or three if you count the gasoline-electric version of the Em Kay Zee. Ford's monthly production reports by plant and vehicle fail to break out gasoline and hybrid versions of the MKZ sedan so the total announced earlier this month is a combined number. This stands at a respectable 23,447 for the year to the end of July, although the number for last month plunged from 5,038 in July 2016 to only 2,818 units. That will be due to a slowing at Hermosillo as the Mexican plant responds to there being far less demand for what is now a four and a half year old car, plus the general move to SUVs over sedans, and not wanting to push 2017 model year cars onto dealers who will have buyers awaiting the lightly updated 2018s.

The current 2017 MKZ is 4,925mm long so not really that much shorter than the Continental. It went on sale in North America in mid-2016, having premiered at the LA auto show in November 2016. It offers the choice of 2.0-litre turbo, hybrid or 3.0-litre turbo engines. The last of these three was new and for now, it remains exclusive to Lincoln. It produces 400hp and 400 lb-ft of torque. Lincoln calls its turbo engines GTDI. The 2017MY MKZ also had a facelift. Only the smallest changes are expected for the 2018 model year. The MKZ has been in production since December 2012.

As of now, Ford and Lincoln must be wondering whether or not to push the go button on the project to replace the MKZ. Yes, the existing car might well hit annual worldwide sales of around 35,000-40,000 units in CY2017. How about next year though? By the time the current MKZ and MKZ Hybrid are seven or eight years old in 2019 or 2020, will there be much demand for a Lincoln sedan of this size?

At one time, the next MKZ would have been the first vehicle for a bespoke Lincoln architecture called D6. While it remains unclear what Ford's position is on D6, this platform is or was being reportedly developed for front-, rear- and all-wheel drive applications and Lincoln is or was to have it exclusively for a time. Ford models on D6 would follow in due course.

By any measure, D544, which is the internal code for the Continental, has been a big success and the product planners who envisaged this car's size and positioning, as well as the interior and exterior design teams, should be congratulated. As at the end of July, 21,157 units of this 5,116mm long sedan had been manufactured at Flat Rock in CY2017. Production commenced in September 2016 for North America's 2017 model year. The car's main markets are the US, China and to a lesser extent, Canada and Mexico. All production takes place at the Michigan factory so the cars sold in China are high-priced imports.

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