Ford Announces $4.5 Billion Investment in “Electrified” Vehicles by 2020 - Page 3 - Ford Inside News Community
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post #21 of 346 (permalink) Old 12-11-2015, 12:56 PM Thread Starter
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Re: Ford Announces $4.5 Billion Investment in “Electrified” Vehicles by 2020

FoMoCo is in the process of distancing Lincoln from the Ford brand. There's no way they'd put a Lincoln product under a sheet with a Ford logo on the placard, nor would they post this on Ford social media. Any of that would be devoted to Lincoln's accounts.
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post #22 of 346 (permalink) Old 12-11-2015, 02:44 PM
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Re: Ford Announces $4.5 Billion Investment in “Electrified” Vehicles by 2020

lately I've downgraded Bloomberg's accuracy but...

Ford to Invest $4.5 Billion in Electrified Vehicles by 2020
Bloomberg

Keith Naughton


Automaker plans to add 13 electric, plug-in models in 5 years
Such vehicles to rise to 40% of lineup from 13% now, CEO says

...Fields said plug-in hybrids will be the fastest-growing type of electric vehicles...

...Matt Stover, an analyst at Susquehanna Financial Group...estimated that Ford’s total capital expenditures and research and development costs over the next five years will be about $70 billion...

...Consumers still misunderstand the benefits of electrified autos, especially plug-in hybrids that are powered by both electric batteries and gasoline engines, Nair said.

"We still see feedback that people are concerned about the range of a plug-in hybrid, which really, to be honest, doesn’t make sense," Nair said. "Because in a plug-in hybrid, you’ve got a tremendous** amount of range."

This year, Ford expanded its Electrified Powertrain Engineering program in Dearborn, hiring an additional 120 engineers, according to another statement Thursday. In October, the automaker, the University of Michigan and the Michigan Economic Development Corp. announced a $9 million lab at the school to help develop smaller, lighter and less expensive batteries.

** actually UN-Limited, just like any other vehicle powered (at least partly) by petrol

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post #23 of 346 (permalink) Old 12-11-2015, 05:32 PM
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Re: Ford Announces $4.5 Billion Investment in “Electrified” Vehicles by 2020

13 more electric is pretty significant. But if fuel prices continue low, I wonder how they will sell.

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post #24 of 346 (permalink) Old 12-11-2015, 06:11 PM
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Re: Ford Announces $4.5 Billion Investment in “Electrified” Vehicles by 2020

"Solving a quick math equation reveals the 2017 Focus Electric will boast a total driving range of approximately 125 miles, a nearly 50-mile improvement over the current model.

Read more: http://www.leftlanenews.com/2017-for...#ixzz3u3JeD9r0

Not sure how they calculated that.

"which features all-new DC fast-charge capability delivering an 80 percent charge in an estimated 30 minutes and projected 100-mile range

Which does not mean that there will be 100 miles with an 80 percent charge. Just that the pack has a projected 100 mile range. More like 80 miles in 30 minutes. But I do expect the 2017 Focus Electric to offer at least a EPA 107 total or more EV miles to match or beat the longest range Leaf.

Another question is will Ford actually start to market the Focus Electric after this update?
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post #25 of 346 (permalink) Old 12-11-2015, 06:14 PM
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Re: Ford Announces $4.5 Billion Investment in “Electrified” Vehicles by 2020

Ford is spending a lot of development money on electrification, so improvements are bound to happen much quicker than before.

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post #26 of 346 (permalink) Old 12-11-2015, 06:31 PM
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Re: Ford Announces $4.5 Billion Investment in “Electrified” Vehicles by 2020

Quote:
Originally Posted by wingsnut View Post
13 more electric is pretty significant. But if fuel prices continue low, I wonder how they will sell.
We are talking about for 2016, 2017, 2018, 2019 and 2020. Current gas pricing won't stay as low as it is now. Greed will get to the oil companies soon.

But it is a game being played. Oil companies know that if they jack up the price, consumers buy more plug-in vehicles, and they don't get those consumers back. They go from gas consumers to zero.

So I think the oil industry is trying told back on pricing, so they don't hit a breaking point with consumers again, and spark more EV sales.

Which means the auto industry has to do more price matching like Lincoln does with the MKZ and MKZ Hybrid.

There needs to be entry level plug-in models that are at the price point of the Titanium level ice only model. That way psychologically, the consumer gets the idea that the plug-in costs the same as the ice model to some respect. It becomes the trim level that adds the additional cost, not the electric drivetrain component. Same with hybrid models.

This way the consumer is not paying more 'just' for the electric drivetrain, but paying more for the trim level/amenities etc.
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post #27 of 346 (permalink) Old 12-11-2015, 06:51 PM
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Re: Ford Announces $4.5 Billion Investment in “Electrified” Vehicles by 2020

Quote:
Originally Posted by wingsnut View Post
13 more electric is pretty significant. But if fuel prices continue low, I wonder how they will sell.
I also expect Ford to take the same route with each model as they have with the Fusion.......where each electrified model sells well.

1. 2017 Focus Electric (First of the 13)

2. 2017 Fusion Hybrid (New for 2017)
3. 2017 Fusion Energi (New for 2017)

4. New Hybrid
5. New 200 mile EV

4, 5 = I expect this to be the next gen Focus in 2018

6. 2017 MKZ Hybrid
7. 2017 MKZ Energi (New for 2017)

8. 2018 Edge Energi

9. 2019 MKX Energi

10. Aviator Energi

11. Flex Energi

12. F-150 Energi

13. Explorer Energi

I see Ford skipping the base 'hybrid' and switching more to the Energi option, or what Ford calls Hybrid +. Then consumer can drive it as a hybrid, OR plug it in and get the benefits of an EV or even better mpg as a hybrid.
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post #28 of 346 (permalink) Old 12-11-2015, 07:10 PM
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Re: Ford Announces $4.5 Billion Investment in “Electrified” Vehicles by 2020

Quote:
Originally Posted by Bloggin View Post
"Solving a quick math equation..."
...Not sure how they calculated that.
...does not mean that there will be 100 miles with an 80 percent charge. Just that the pack has a projected 100 mile range. More like 80 miles in 30 minutes. But I do expect the 2017 Focus Electric to offer at least a EPA 107 total or more EV miles to match or beat the longest range Leaf...
Excellent point with the Leaf, Bloggin

the rest ... who knows how they "figured" (prolley straight percentage or worse)
afaik,
recharging with electricity is almost like 'pressurizing' the electrons & it gets harder to push them in as the charge approaches 100% (WHICH can be a fiction anyway, with the "top-charge" being less than a theoretical 100%...OR... maybe I'm confusing the "bottom-charge" that they never let get all the way to zero since it would shorten the batteries' lifespan?)

Quote:
Originally Posted by Bloggin View Post
...Another question is will Ford actually start to market the Focus Electric after this update?
I STILL think a pureBEV econocar is ridiculous
at least until 1 kWh is under $100

Quote:
Originally Posted by Bloggin View Post
...Greed will get to the oil companies soon...
...So I think the oil industry is trying to( ho)ld back on pricing, so they don't hit a breaking point with consumers again, and spark more EV sales...
I've heard (don't ask me to explain it) that the Iran nuclear-inspection deal is causing the oil freefall ( + let's not get political! )
JUST if that's part of it,
seems oil prices could be depressed for much of the term = 10 years iirc

Quote:
Originally Posted by Bloggin View Post
...But it is a game being played. Oil companies know that if they jack up the price, consumers buy more plug-in vehicles, and they don't get those consumers back. They go from gas consumers to zero...
game? definitely
but imho if the Oil Thugs (execs) could get agreement amongst their various GANGS, they'd try to keep us used to higher prices - - can't imagine ANYone/ANYmore will believe the LIES they WILL make up when the price hikes finally come back


Quote:
Originally Posted by Bloggin View Post
...There needs to be entry level plug-in models that are at the price point of the Titanium level ice only model. That way psychologically, the consumer gets the idea that the plug-in costs the same as the ice model to some respect. It becomes the trim level that adds the additional cost, not the electric drivetrain component. Same with hybrid models.

This way the consumer is not paying more 'just' for the electric drivetrain, but paying more for the trim level/amenities etc.
Agree with one caveat,
Plug-Ins *need* to be Premium/Lux until $/kWh falls
& corollary,
(ordinary)Hybrids need to be mainstream only

was just reading the newMalibu's hybrid is a $6,000.00 upcharge BUT
-- that's GM
-- I haven't verified trim-levels/gizmos/stuff

Also
just started wondering (for a price reason) if TURBO engines would benefit (lag reduction) from having micro-batteries that could only power for 100 FEET instead of miles = acceleration and (if V-Awd) antislip Only
(o'course the electric motor(s) would still have to be powerful enough to do some/any good...)


edit/forgot
I'm really focusing on the day when Plug-Ins are half-HP electric
THEN
imho, it will be straight forward to swap out the petrol system for more electro's
so a pureBEV would be an easy/obvious/CHEAP inclusion
.

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Last edited by 2b2; 12-11-2015 at 07:31 PM.
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post #29 of 346 (permalink) Old 12-11-2015, 07:25 PM
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Re: Ford Announces $4.5 Billion Investment in “Electrified” Vehicles by 2020

Quote:
Originally Posted by Bloggin View Post
Read more: http://www.leftlanenews.com/2017-for...#ixzz3u3JeD9r0
"...The company is committed to launching no less than 13 electrified vehicles by the year 2020..."
Oops
there's that^word again

now the CONFUSION makes sense ( @gjrip )
&
there is No Way to know if FoMoCo is increasing to 13 e-variants
or ADDING 13 to the existing 6 for a GrandTotal of 19

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post #30 of 346 (permalink) Old 12-11-2015, 09:26 PM
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Re: Ford Announces $4.5 Billion Investment in “Electrified” Vehicles by 2020

^....trying to restrict plug-ins to premium brands creates a problem. The biggest is that not only does the consumer have to pay a premium for the plug-in drivetrain, but the also have to pay a luxury brand premium on top of that. The plug-in premium + luxury brand premium together = higher price/lower volume. Lower volume restricts the ability for automakers to pay for more plug-in development.

Offering plug-in premium in consumer brands can 'sometimes' bring the consumer brand 'close to' luxury brand pricing, but still within reach for consumer brand consumers along with entry luxury brand consumers.

Essentially offering the plug-in technology in consumer brands selling in higher volume, helps pay for plug-in technology to be available in lower volume luxury brand models.

Now luxury brands could offer 'more' tech and larger battery packs etc, but to pay for that development, there would need to be a consumer brand offering the base technology in volume.
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