Re: DHL, Ford Unveil Jointly Made Electric Delivery Van
The EV market in the US is very soft and growing softer so it's probably not a good time to spend money getting ahead on a market that is just too small right now for Ford. Ford is driven entirely by market forces and for the most part they know where to be and how to get there, even if they are painfully late in some critical areas. They typically don't overstep the market and flop so they rather show up late (or not at all) since it doesn't cost them anything.
What is going to drive Ford to EVs now isn't really the US but China and Europe. Although Ford tends to under-develop EVs to keep costs down, they are pretty good at selling quite a bit of those 'bolt-in' type systems.
Ford is one of the few major automakers who hasn't demonstrated a more ambitious EV product, they've only talked about it, but they may eventually show up with a large fleet of products that dwarf their competitors. They can only do that if they spend their money smartly and at the right time.
Last edited by Assimilator; 08-19-2017 at 12:26 PM.