Re: DHL, Ford Unveil Jointly Made Electric Delivery Van
I understand that as a company, Ford must make a profit in order to stay in business. How long will Ford push out mediocre cars and expect brand loyalty to carry it? I'm a Ford fan but I'll be honest in saying that the latest crop of VW vehicles do look enticing. Today it's the iPhone, Android generation. If you're not in the market, you have no Mindshare. No minshare, no sales. Even if you bring out a superior product. Ask the Android phone manufacturers, even superior product cannot erase that momentum. Ford is headed the same way. Even if they just put on display a proposed new chassis, and extoll the virtues of it, it might convince the cocaine nosejobs in Wall Street to give Ford a second glance. It can also generate some positive buzz and that might persuade some to put off the purchase of a vehicle until the car arrives. You can also make a decent EV get a positive vibe going for it and artificially limit quantity in order to limit the losses the company incur by selling it. You can even consider it a marketing expense. Tesla is like the iPhone of the car world, except the profits. They have the Mindshare, All they need are the volumes and the profits will follow. What will Ford then do? Its this cheapening of my favourite Ford cars that has me worried. Just remember the age old adage, it takes money to make money.