Do you think the Audi R8 is profitable? Do you think the Acura NSX is profitable? Those cars, like the Ford GT, are Halo cars... their function is to attract buyers to the dealers , to show the advanced tech and improve the image of the brand, not to produce money. The GT is the perfect halo car-
Except you will never see a Ford GT at a Ford dealership, neither will you find a relatable scale of products, and Audi has been making the R8 for 11 years with no plans to stop.
The Ford GT is a beautiful creation, if I could buy one I would, but it's completely irrelevant to a company that still needs to sort out the basics and it's certainly not Audi or Acura.
I'd be more willing to celebrate the Ford GT if Ford was a healthier carmaker, the GT won't change its fortunes because we already know it's not here to stay.
Last edited by Assimilator; 08-30-2017 at 12:11 PM.
The MKC is getting a major facelift for 2019 while the Escape will be all-new in 2020, still confused by this product cadence, especially as it relates to electrification.
So we can put names to more than half of the new electrified products.
The F-150/Expedition/Navigator hybrid will be the biggest news for the EV industry but I suspect GM and RAM will get there first with their 2019 trucks so it's good to get that messaging out ahead of them.
Lincoln could really use an electrified Continental and MKX.
Ram/GM get there first? What are you talking about? There's been zero talk about them having such programs at all.
I too don't understand their timeline with Escape/MKC. 2019 is a refresh for MKC, and I'd be surprised if they somehow added a plug in to that. Next gen of both, absolutely, but not sure about the refresh.
...Is easier to produce a Luxury electric sedan (Tesla) with sales around 90000 per year, or a new compact hatchback (VW) , than to produce an electrified version of the best seller vehicle in USA, a pick up truck used for hard work and with sales of more than 800000 units per year. If Ford can do it, will be the leader of the industry in the electric area.
EXACTLY WHY Fomoco shoulda been electrfrying LINCOLN FIRST!!
Except ... neither will you find a relatable scale of products,
Audi has been making the R8 for 11 years with no plans to stop...
...if Ford->LINCOLN was a healthier carmaker, the GT...change its fortunes...
...I too don't understand their timeline with Escape/MKC. 2019 is a refresh for MKC, and I'd be surprised if they somehow added a plug in to that. Next gen of both, absolutely, but not sure about the refresh...
So, the new CUV between EcoSport and Escape will // mean the Escape adds needed size. It will likely compete with HRV and be priced likewise.
I still think there is a market for a Focus Sportwagon, priced in the same range.
makes me think the Escape could do the usual super-sizing WHILE
the MKC could have more success by shrinking slightly to make room for my MACAN-fighter under the MKX.
I like getting F-&-L's *recognized*nameplates* out of "lock-step" ... even if it's a bit of shell-game (like MOST marketing)
The headline here should mention how Ford is going bold and broad into electrification, and wisely careful into BEV.
Going to fast into EV is foolish. Few people want a chord attached to their vehicle, and no automaker wants zero profits. So why go too fast into that.
Tesla has zero profits and yet it's stock is kicking Ford's a** and getting Ford's CEO fired. Amazon proved long ago that profitability does not necessarily dictate a company's shareholder value.
One can debate the merits of Tesla as an automaker but the corporate facts cannot be ignored. Sometimes an automaker needs something called Vision to capture the imaginations of potential shareholders and potential customers.
Dipping your toe into a pool does not make you a swimmer.
^.....maybe it's not about 'going all in' on EVs but just getting in the game.
Investors are not going to see Ford as serious about the immediate EV future until Ford offers a 200+ mile EV platform, and actually, start production/commit to a partnership on a battery factory that can support at least 500k units annually. And investors may not care as much about what Ford is doing in China, but what Ford is doing in NA....the current largest market for Ford.