MK A and MK M... really? If thises rumors are true, the MKA sedan will be based on the Focus platform, not the Mustang RWD . The next Mustang is planned for 2020, so, a new Lincoln model based on that platform is ridiculous and imposible. The coupe? I thing is not true. In case Lincoln is planning a coupe, this will be a FWD coupe to compete with the Audi A5. Maybe a MKZ coupe?
I would think that with Lincoln being very clear about targeting the Highest Volume Luxury Segments, going with a entry level sub-luxury model with low volume does not make sense for the near future.
While at the same time a next gen Lexus IS and new 3-Series is coming in the largest luxury segment globally. If Lincoln expects to reach their 300k units globally by 2020, that is the segment to compete in.
I am focusing on the current S550 platform because at it's current state, offers some of the best driving dynamics, and on par with BMW and Porsche. Which would indicate that a new platform won't offer much of a benefit for a Lincoln sedan or coupe. Along with the fact that Lincoln has already publicly stated they wanted to use that platform on the Lincoln side of the business.
Another justification for using the S550 platform for a new Lincoln sedan and coupe is bringing excitement and the attention of the sub 40 year old consumer into the Lincoln dealership. Today there is really nothing there. MKZ is still 40+ and for 2017 it's trying to look younger. But Lincoln is recognizing that quiet luxury works more with the 40+ crowd, and the concept of not making cars for everyone, only works when you don't have the products for the younger consumer.
I expect with the marketing for the 400hp/400 torque 2017 MKZ, Lincoln will begin to 'broaden' their Quiet Luxury, Effortless Power tag line, with a focus on the Driver's Package, and the driver, along with performance, driving dynamics, etc. With the launch of the new sedan and coupe, that focus on luxury and performance would fit the Lincoln brand very well.
I would think the focus platform as an entry luxury car, is what the Germans had to do to compete with Ford Titanium trim level c-segment or entry level Mustang. I don't think it would help Lincoln to downgrade to c-segment, before establishing itself with c/d luxury performance.
Just think, a luxury coupe with the proven world class S550 platform, wrapped in a sexy, aggressive Lincoln body, loaded with luxury amenities. With a sedan to match.
You may notice that MB and BMW see the Mustang as a huge threat. It's dominating the performance coupe and convertible segment in Europe. MB new C-Class Cabriolet is their attempt to fight back with more luxury and status.
Which is why a Lincoln coupe and convertible has to step up, and ride on the success of the Mustang.
Can't wait to see how this all works out over the next couple years....