Next C-Segment "Architecture" - Page 7 - Ford Inside News Community
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post #61 of 183 (permalink) Old 05-03-2017, 01:26 PM
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Re: Next C-Segment "Architecture"

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The EcoSport has its roots in Brazil and the 2nd gen was again developed in Brazil with India as a primary market (it was unveiled there) which governed it's extremely short length (tax and regulatory advantages). That's why the US EcoSport still has that oddly flush rear bumper and flat back. Those unusually small wheels and wheel arches are another oddity that seem to be governed by other market conditions. Although I like the multi-link rear suspension retained from the Fiesta, the EcoSport is criticized for poor ride quality and handling, sharing virtually none of the Fiesta's impressive dynamics or smooth ride. I know we're trying to find this vehicle's virtues but I really want to see better from Ford since they are typically so good at this stuff. Ford is pretty clever with marketing however, they have even suggested that the swing-gate is a feature that allows for each access to the roof.
IIRC the Fiesta doesn't have a multi link rear suspension. It has a Torsion Beam Rear Suspension w/Coil Springs.

Last edited by davidlane; 05-03-2017 at 01:29 PM.
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post #62 of 183 (permalink) Old 05-03-2017, 05:01 PM
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Re: Next C-Segment "Architecture"

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I know we tend to think in terms of dimensions and numbers, but a raised Focus is still a raised Focus. When you're selling a lifestyle vehicle like an SUV it can't be sold under a small car name or look anything like a small car. I would be disappointed if Ford slaps some cladding on a Focus and called it a day and hoped it answers the market demand. That's fine if they want to add some additional options to the Focus but they need something else, a vehicle specifically designed for the real competition.
It worked for Subaru though, of course it's AWD-only and they don't use "Impreza" in the name.
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post #63 of 183 (permalink) Old 05-03-2017, 05:18 PM
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Re: Next C-Segment "Architecture"

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It worked for Subaru though, of course it's AWD-only and they don't use "Impreza" in the name.
Focus is/use to be the bestselling car in the world, the name and design is a little more recognizable.
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post #64 of 183 (permalink) Old 05-04-2017, 06:00 AM
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Re: Next C-Segment "Architecture"

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Focus is/use to be the bestselling car in the world, the name and design is a little more recognizable.
Focus and Escort combined sales are greater than Corolla..
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post #65 of 183 (permalink) Old 05-04-2017, 09:02 AM
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Re: Next C-Segment "Architecture"

The Subie XV does not sell at all in Europe though.

For sure FoE will do a Focus Active like the Fiesta, plus I think Ford is planning a sporty AWD what they call SAC (sport activity coupe aka X4, X6, MB's GLC Coupe) and for sure won't look as nasty as that Subie XV thing.

I am pretty sure the Focus Active will not be sold in North America. With Fields regionalizing the Focus again I expect North American Focus will be nothing more than a settle for cheap choice purchase vehicle. And no I don't include the normal Focus with what Fields refers to the "Performance Division" vehicles aka ST and RS.

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Last edited by MKII; 05-04-2017 at 09:07 AM.
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post #66 of 183 (permalink) Old 05-04-2017, 09:52 AM
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Re: Next C-Segment "Architecture"

I think the Focus Activ would sell well, especially in the US. Even more so if they do have AWD on it.
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post #67 of 183 (permalink) Old 05-04-2017, 01:52 PM
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Re: Next C-Segment "Architecture"

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The Subie XV does not sell at all in Europe though.

For sure FoE will do a Focus Active like the Fiesta, plus I think Ford is planning a sporty AWD what they call SAC (sport activity coupe aka X4, X6, MB's GLC Coupe) and for sure won't look as nasty as that Subie XV thing.

I am pretty sure the Focus Active will not be sold in North America. With Fields regionalizing the Focus again I expect North American Focus will be nothing more than a settle for cheap choice purchase vehicle. And no I don't include the normal Focus with what Fields refers to the "Performance Division" vehicles aka ST and RS.
Cars like the Focus, Fiesta and Fusion may eventually disappear or shrink to marginal volumes in the US market so I think it's probably important for Ford to find a way to make them work as sales and margins will continue to decline.
These products evolved under high gas prices and few FE SUVs so they got a little price ambitious and now the race to the bottom has driven the market to the margins. People are buying them based on price more than desirability, they are basically all the same now so it's pretty easy to standout if quality is bad or prices are high. It may also be a reason why Ford simply wants to sell far fewer of them because they may actually be unprofitable at this point. Regionalizing them once again is part of adjusting the products for the market conditions which is what every better seller has always done anyway. Ford has relearned this lesson a few times and it's surprising to me they keep doing it. Part of this is just the short memory of revolving leadership. It might be that Ford just can't compete on price as well as the others even with OneFord's scale.

Last edited by Assimilator; 05-04-2017 at 01:59 PM.
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post #68 of 183 (permalink) Old 05-04-2017, 04:14 PM
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Re: Next C-Segment "Architecture"

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The C-Max is not as popular as it once was, the current generation's European sales have
fallen steadily from 123,852 in 2011 to 81,744 last year. I think it is suffering a die off
similar to Focus as SUVs become more popular....
Well, it is the very ugly sibling of the Focus wagon, which, in ST mode, is smokin'.

If they managed to make the C-Max less awkward and offered a non-hybrid variant, I'd be kinda interested...my current gas-sipper is on its last legs.

If GM can justify Buick, and if Honda can justify Acura, we can damned well have Mercury back.
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post #69 of 183 (permalink) Old 05-05-2017, 01:02 AM
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Re: Next C-Segment "Architecture"

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The Subie XV does not sell at all in Europe though.
It sells well in other markets. In Subaru's case development costs was shared with the regular Impreza, so it's not too bad.

A Focus Active with AWD might help in the sales of Ford in Asia/South East Asia where the Escape/Kuga is no longer sold.
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post #70 of 183 (permalink) Old 05-05-2017, 09:18 AM
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Re: Next C-Segment "Architecture"

The spy shots showed roof rails similar to the Fiesta Active.
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