Re: Hackett 100-Day Review
So far what I get from the article is that Hackett has been focused on consolidation of production to cut costs. But with Hackett not being a car guy, maybe not understanding consumers can be more passionate about their car and how/where it's made, than a piece of office furniture, along with eliminating jobs in smaller countries may have a negative impact on brand perception and sales. He just might want to see how this moving the Focus to China and importing a Chinese made Focus back to the US works out first, because I have a feeling that that move will have a negative impact on brand loyalty for many consumers. Meaning that if I have to buy a Chinese made Ford, I might be better off buying an American made BMW, Toyota, Honda or Hyundai/Kia.
As far as Lincoln goes, Ford has no time to change the game plan again and it would be irresponsible for Hackett to take Lincoln in any direction but faster forward. HOPEFULLY, Hackett has figured out that Lincoln needs to very quickly get on par with the two luxury leaders, Mercedes-Benz and BMW. No more avoiding direct competition in each established luxury segment, but building vehicles that can compete head-to-head with the best. Which means D6 up and down the Lincoln lineup, and Quiet Luxury needs to evolve into Exhilarating Performance.
Now I don't care much for the exterior/interior design of the Lucid Air model, but it's the platform, integrated motor/transmission and battery pack that could benefit Ford. But I think the brand would have to be a separate entity and for any success, the interior/exterior design would have to be completely different than what we see on a Ford or Lincoln product. This new brand should actually sit ABOVE Lincoln, offering the highest available power, range, performance from an EV, with tech passed down to Lincoln Luxury hybrids/plug-ins/EVs and then to Fords. But it is the EV brand that would have the flagship EV models at each segment.