Fordís New CEO Hints at Ambitious Plans - Page 6 - Ford Inside News Community
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post #51 of 555 (permalink) Old 10-03-2017, 06:16 PM
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Re: Fordís New CEO Hints at Ambitious Plans

Thereís a lot of money to be had with a luxury brand, theyíll regret it if they just go down to Ford. Platinum and Limited trims can only have so much reach.
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post #52 of 555 (permalink) Old 10-03-2017, 06:18 PM
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Re: Fordís New CEO Hints at Ambitious Plans

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Originally Posted by Assimilator View Post
Weirdly Lincoln is not part of their strategic vision at all.
The complete lack of discussing it makes me wonder if a separate announcement will be made at another time?

Seems like a stupid, short sighted move to me, if it's not part of the vision.
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post #53 of 555 (permalink) Old 10-03-2017, 06:20 PM
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Re: Fordís New CEO Hints at Ambitious Plans

Not good for car fans, workers (generally speaking) and still no real idea what they are going to do.
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post #54 of 555 (permalink) Old 10-03-2017, 07:02 PM
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Re: Fordís New CEO Hints at Ambitious Plans

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Ford's Hackett Calls for Sweeping Changes in Vehicle Development, Investment
Michael Martinez

Jim Hackett: "We must accept the virtues that brought us success over the past century are really no guarantee of future success." Photo credit: Rex Larson

DETROIT -- Ford Motor Co. CEO Jim Hackett on Tuesday outlined sweeping changes that include reallocating $7 billion from cars to SUVs, crossovers and pickups, speeding vehicle development, slashing costs by $14 billion and building Internet connectivity into Ford's full U.S. lineup within two years.

The updates are designed to improve Ford's competitive fitness, a term Hackett has used to describe how the automaker must evolve to stay ahead of its competition.

"When you're a long-lived company that has had success over multiple decades the decision to change is not easy -- culturally or operationally," Hackett said in a statement. "Ultimately, though, we must accept the virtues that brought us success over the past century are really no guarantee of future success."

Hackett's goals include aggressive cost-cutting. He plans to slash internal combustion engine capital expenditures by one-third and redeploy that money to electrification efforts. The company said Monday it would dedicate a team to expanding the number of fully electric cars Ford would offer.

Overall, Ford plans to reduce the rate of its automotive cost growth by half through 2022. It plans to cut $10 billion in incremental material costs and reduce engineering costs by $4 billion over the next five years.

Ford said it's reallocating $7 billion of capital from cars to light trucks. Earlier this year, Ford decided to move production of its next-generation Focus sedan from North America to China, saving money.

The automaker did not say whether it planned to kill any specific car nameplates. It did not say it would exit any vehicle segments, but rather that would continue in a more focused, reduced manner.

It also plans to simplify what vehicles customers can order. Ford said the team has identified a tenfold reduction of orderable combinations in the next-generation Escape. In addition, it's moving from 35,000 combinations in the current Fusion to 96.

Ford plans to add Internet connectivity in every one of its vehicles in the U.S. by 2019. By 2020, 90 percent of Ford's new global vehicles will feature connectivity, it said.

Ford said it was reaffirming its long-term goal of an 8 percent automotive operating margin as it looks to boost profitability. It also reaffirmed its financial guidance for 2017 of a $9 billion pretax profit.

CEO STRATEGIC UPDATE

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post #55 of 555 (permalink) Old 10-03-2017, 07:59 PM
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Originally Posted by Bellanca4.2 View Post
Thereís a lot of money to be had with a luxury brand, theyíll regret it if they just go down to Ford. Platinum and Limited trims can only have so much reach.
I don't think they are preparing to cut Lincoln off entirely as a brand.

However, the pessimist in me realizes that after the deliberate non-mentioning of Lincoln in the announcement it is abundantly clear that Ford's senior management is focused solely on Ford and Ford alone. If this truly is the case then Lincoln may just end up being an "accessory" brand like Acura is to Honda and Ford's will continue to go upscale in design, performance, and features until there is virtually no distinction between it and Lincoln other than a badge.

The optimist in me hopes that Ford will realize a healthy Lincoln brand is crucial to their global success, and that all of the progress Lincoln has made so far should not be interrupted.

I guess we'll have to wait and see.
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post #56 of 555 (permalink) Old 10-03-2017, 08:02 PM
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Re: Fordís New CEO Hints at Ambitious Plans

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post #57 of 555 (permalink) Old 10-03-2017, 08:03 PM
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Re: Fordís New CEO Hints at Ambitious Plans




I think we found most of the $14 Billion to be saved right here...
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post #58 of 555 (permalink) Old 10-03-2017, 08:13 PM
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post #59 of 555 (permalink) Old 10-03-2017, 08:33 PM
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post #60 of 555 (permalink) Old 10-03-2017, 08:36 PM Thread Starter
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Re: Fordís New CEO Hints at Ambitious Plans

Simply amazing.....from 35K combinations to only 96 for Fusion. No wonder some people fret when ordering. If you are OCD, you are in deep shite.

And I don't know why I was expecting anything different than a long winded discussion from Jim, whereby he says very little in proportion to his word count. That is exactly what we have gotten from him thus far. The man can talk talk TALK, and that is conveyed in his 10 page PDF file where we still have a lot of unanswered questions.

And yeah, I think it is quite possible that Lincoln will soon be on the chopping block because we have not heard anything about their future, and even internally it is all cloudy and uncertain. Or at least some kind of radical change or shift.

So far, not impressed, but I will give him a bit more time before I thrash him and remind all who found fault with Fields and assumed he would be much better.
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