Introducing Team Edison - Page 2 - Ford Inside News Community
 137Likes
Reply
 
LinkBack Thread Tools
post #11 of 188 (permalink) Old 09-28-2017, 04:48 PM
Ford Falcon
 
rmc523's Avatar
 
Join Date: Feb 2008
Location: Fort Lauderdale, FL
Posts: 2,531
Re: Introducing Team Edison

Quote:
Originally Posted by wingsnut View Post
Certainly if there is a merger, a new name makes sense. Is that not what they are doing in China? A JV with a Chineese auto company? China is leading the way in EV, already with 40% of the global market of EV sales.

And the reason I think it would make sense even without a JV, is because an EV is so vastly different than today's product, which would work to their advantage in terms of Millennial's and their perception of the brand, as well as Wall Street.
Because it's required there?

I just don't understand why some thing a new brand is necessary. So in a few years if electric becomes the standard powertrain for everything, now what? You have to continue to develop a 3rd brand that will now be the same as the regular brands? So you'd have Mercury all over again?
2b2 and SP1966 like this.

Current Vehicles:
2009 Ford Flex Limited w/ AWD
Light Ice Blue/White Suede Roof | Med. Lt. Stone Interior | Vista Roof
2018 Ford Mustang GT Convertible
Lightning Blue | Black Top | Black Interior
rmc523 is offline  
Sponsored Links
Advertisement
 
post #12 of 188 (permalink) Old 09-28-2017, 04:56 PM
Ford Explorer
 
SP1966's Avatar
 
Join Date: Jan 2012
Posts: 5,364
Re: Introducing Team Edison

Quote:
Originally Posted by rmc523 View Post
Because it's required there?

I just don't understand why some thing a new brand is necessary. So in a few years if electric becomes the standard powertrain for everything, now what? You have to continue to develop a 3rd brand that will now be the same as the regular brands? So you'd have Mercury all over again?
And then do you let the Ford and Lincoln brands wither away? Is there another major manufacturer that is developing their EV portfolio as an outside brand? BMW has their i brand, but it's nothing more than a BMW sub brand as opposed to Mini which is an actual outside brand.
rmc523 likes this.
SP1966 is offline  
post #13 of 188 (permalink) Old 09-28-2017, 05:01 PM
Ford Falcon
 
rmc523's Avatar
 
Join Date: Feb 2008
Location: Fort Lauderdale, FL
Posts: 2,531
Re: Introducing Team Edison

Quote:
Originally Posted by SP1966 View Post
And then do you let the Ford and Lincoln brands wither away? Is there another major manufacturer that is developing their EV portfolio as an outside brand? BMW has their i brand, but it's nothing more than a BMW sub brand as opposed to Mini which is an actual outside brand.
Exactly.

And I'm sure once electrification spreads throughout the lineup, the i sub-brand will be come redundant and fade away.

Current Vehicles:
2009 Ford Flex Limited w/ AWD
Light Ice Blue/White Suede Roof | Med. Lt. Stone Interior | Vista Roof
2018 Ford Mustang GT Convertible
Lightning Blue | Black Top | Black Interior
rmc523 is offline  
 
post #14 of 188 (permalink) Old 09-28-2017, 06:00 PM
2b2
Mercury C557
 
2b2's Avatar
 
Join Date: Mar 2007
Location: N NW of Atlantis (Reno)
Posts: 22,734
Blog Entries: 6
Re: Introducing Team Edison

^ yup
Quote:
Originally Posted by rmc523 View Post
...So you'd have Mercury all over again?


**IF** they had moved a little quicker ...& I take responsibility... with Mission2020
things have (started) progressed/(ing) even faster than I expected
so
the Team-&or-Model-Edison will never be a badge on a vehicle;
just talked about a Whole LOT (WITH PIX!!)
(tho maybe they could cut the "B" off "EB" at first or once in a while?)



btw
seems FiN is ONLY site on the web with this story

Quote:
Originally Posted by SP1966 View Post
...As for the "Team Edison" naming, I think it's clearly meant to draw comparison to the competition that existed between Edison and Tesla in their heyday, and point clearly to whom they're in fact focused on! I approve!
in the certain sense, me too

.
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.

Last edited by 2b2; 09-28-2017 at 06:11 PM.
2b2 is offline  
post #15 of 188 (permalink) Old 09-28-2017, 06:41 PM Thread Starter
Ford Explorer
 
wingsnut's Avatar
 
Join Date: Mar 2007
Posts: 10,431
Re: Introducing Team Edison

If BMW can have I, which is in fact a brand, then why not E for Ford. Also a brand. Heck, Black Label is a brand of sorts, so I don't see an issue with it in the slightest, only opportunities to differentiate something that is so fundamentaly different from ICE products. And plenty can change between now and lets say 200 years from now, when ICE no longer exists. Certainly far longer than "a few years" from now anyway.

So then, how does that implicate Lincoln you are probably wondering.

Glad you asked.

I believe that slapping a different badge with highly differentiated sheet metal on both a Ford and Lincoln, is not going to work any longer for EV. Certainly not in the eyes of Wall Street. Something far more unique and revolutionary than that needs to happen. I am not sure yet just what, but if they continue to do what they have done in the past, again and again, then shame on us for anticipating radical change. It will be business as usual. Even if it surpasses everyone in range, which means little in the big picture.

Anyway, I of course could be way off and things will be like they always have been, albeit with more electric motors. But I am having a hard time accepting that as a viable solution in the long term.
Bloggin likes this.

**********************
"kavanaugh is on the Supreme Court, Avenatti is in jail, Stormy has to pay Trump's legal fees, and there is no collusion. What a great country."
wingsnut is online now  
post #16 of 188 (permalink) Old 09-28-2017, 07:49 PM
Focus RS WRC
 
Join Date: Dec 2012
Posts: 864
Re: Introducing Team Edison

Quote:
Originally Posted by SP1966 View Post
Curious why you think a new brand would be best? Ford has a history of walking away from product names in the hopes a simple name change will disinfect the brand itself. Unless you believe the Ford brand is tarnished I fail to see how launching an all new brand benefits Ford Motor Company more than moving the Ford brand into the future itself.

As for the "Team Edison" naming, I think it's clearly meant to draw comparison to the competition that existed between Edison and Tesla in their heyday, and point clearly to whom they're in fact focused on! I approve!
Ford family shareholders aren't going to allow any new brand take the lead, period. This has to be an internal development code. The words "Skunk Works" never showed up on any Lockheed aircraft.

Edison vs. Tesla; PRICELESS!
glyphics is online now  
post #17 of 188 (permalink) Old 09-28-2017, 08:39 PM Thread Starter
Ford Explorer
 
wingsnut's Avatar
 
Join Date: Mar 2007
Posts: 10,431
Re: Introducing Team Edison

Quote:
Originally Posted by glyphics View Post

Edison vs. Tesla; PRICELESS!
Please, please tell me you are not suggesting Edison is less in some way than Tesla.

Edison was a prolific inventor and possibly the biggest change agent in modern history with 1100 patents. He invented things that never existed which most have profoundly impacted modern living.

Tesla made a more efficient electric motor using inductance. He did not even invent the motor,
Hardly in the same freaking universe.

**********************
"kavanaugh is on the Supreme Court, Avenatti is in jail, Stormy has to pay Trump's legal fees, and there is no collusion. What a great country."
wingsnut is online now  
post #18 of 188 (permalink) Old 09-28-2017, 09:26 PM
Ford Kuga
 
Join Date: Sep 2016
Posts: 1,812
Re: Introducing Team Edison

I like what I'm hearing although it opens up more questions about the state of their product development.
Assimilator is offline  
post #19 of 188 (permalink) Old 09-28-2017, 10:17 PM
Focus RS WRC
 
Join Date: Dec 2012
Posts: 864
Re: Introducing Team Edison

Quote:
Originally Posted by wingsnut View Post
Please, please tell me you are not suggesting Edison is less in some way than Tesla.
???


Not at all. Just saying that the moniker was Hackett's (representing Ford the automaker) way of punching back at Tesla (the automaker).

Quote:
Originally Posted by wingsnut View Post
Edison was a prolific inventor and possibly the biggest change agent in modern history with 1100 patents. He invented things that never existed which most have profoundly impacted modern living.

Tesla made a more efficient electric motor using inductance. He did not even invent the motor,
Hardly in the same freaking universe.
I know that back in the day Nikola Tesla was competing for mindshare with Thomas Edison. Before he went off the deep end with his Tesla Coil, Nikola licensed alternating current (AC) electricity distribution system to Westinghouse which beat out Edison's direct current (DC) system. So don't be so quick to relegate Tesla to the dustbin of history. Sure, Edison won the mindshare battle just as GE eventually outclassed Westinghouse; I get it.

Anyhow, Musk decided to call his company Tesla not Edison. So Ford ...

Hey Wings, we have different opinions on a lot of things vis-a-vis Lincoln but you don't have to fight me about everything.
2b2 likes this.
glyphics is online now  
post #20 of 188 (permalink) Old 09-28-2017, 10:29 PM
FIN Staff Member
 
Join Date: Apr 2013
Posts: 7,883
Re: Introducing Team Edison

Quote:
Originally Posted by wingsnut View Post
A Model E sold under the Team Edison brand, is starting to make a lot of sense.
Unfortunately, Ford offering a Model E when the current global EV leader/Tesla have the Model (letter) naming convention creates a marketing conflict. This could be like Burger King offering McFries when McDonald's owns the Mc(product) product naming identity. It would also always be perceived as a tacky rip-off. Ford is better than that.
wingsnut likes this.
Bloggin is offline  
Sponsored Links
Advertisement
 
Reply

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Ford Inside News Community forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in










Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome