Re: Introducing Team Edison
If BMW can have I, which is in fact a brand, then why not E for Ford. Also a brand. Heck, Black Label is a brand of sorts, so I don't see an issue with it in the slightest, only opportunities to differentiate something that is so fundamentaly different from ICE products. And plenty can change between now and lets say 200 years from now, when ICE no longer exists. Certainly far longer than "a few years" from now anyway.
So then, how does that implicate Lincoln you are probably wondering.
Glad you asked.
I believe that slapping a different badge with highly differentiated sheet metal on both a Ford and Lincoln, is not going to work any longer for EV. Certainly not in the eyes of Wall Street. Something far more unique and revolutionary than that needs to happen. I am not sure yet just what, but if they continue to do what they have done in the past, again and again, then shame on us for anticipating radical change. It will be business as usual. Even if it surpasses everyone in range, which means little in the big picture.
Anyway, I of course could be way off and things will be like they always have been, albeit with more electric motors. But I am having a hard time accepting that as a viable solution in the long term.
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