Introducing Team Edison - Page 3 - Ford Inside News Community
 137Likes
Reply
 
LinkBack Thread Tools
post #21 of 188 (permalink) Old 09-28-2017, 10:43 PM
FIN Staff Member
 
Join Date: Apr 2013
Posts: 7,891
Re: Introducing Team Edison

Well Done Ford! I think Ford is moving in the right direction and finally speaking as if they plan to compete with EVs today and in the future.

"Team Edison will be led by Ted Cannis under the direction of Sherif Marakby, Fordís vice president of electrified and autonomous vehicles. Darren Palmer will lead EV product development, and Mark Kaufmann will head up marketing. Team Edison will focus on BEVs and will include members from other functions in the company.. Bill Ford and I have challenged Team Edison to think big and move fast to deliver vehicles and experiences that are uniquely Ford and human centric in the design."

"While hybrids are becoming more commonplace, we believe pure battery electric vehicle will have the greatest impact on our industry and our world. This will open the door to new ways of thinking from vehicle design and assembly, to customer services to software. We must imagine new possibilities of where to play and how to win."

"With lower operating costs and compelling attributes, electric vehicles will fit perfectly with many peopleís lifestyles. Battery range and charging speeds have progressed and will continue to improve. Itís imperative we take advantage of this moment in time to expand our portfolio."

"Team Edison will focus primarily on:

Rapidly designing and implementing new holistic, customer-focused BEVs, services and ownership experiences

∑ Improving revenue through choices of nameplates and thorough understanding of customer trends and segmentation by market

Providing unique battery electric vehicle features and services, including over-the-air upgrades, charging, and customer experiences

Reducing cost through a focused strategy and new business models, scale, commonality of systems and partnerships."

Team Edison is the Future of Ford on a global scale. Ford is getting closer to offering more details about their EV plans. Maybe Hackett will actually offer more details like how many EVs or what EVs are coming in 2018, 2019 and 2020. With the simplified manufacturing of EVs, one EV platform can offer several models/top hats. So Ford should be offering at least 3 EVs by 2020. I expect that 'small CUV' to be moved forward to 2019 if not earlier.

But either way, Ford is finally talking broadly about what investors were waiting for.....but now they must offer the details. Oct 3?

Again...well done Ford.
2b2 and hbmf3 like this.
Bloggin is offline  
Sponsored Links
Advertisement
 
post #22 of 188 (permalink) Old 09-28-2017, 11:11 PM
FIN Staff Member
 
Join Date: Apr 2013
Posts: 7,891
Re: Introducing Team Edison

Now...how can Ford win with EVs?

- Sub-compact, Compact, and Midsize platform
- Every Ford/Lincoln car/CUV/SUV should offer an EV drivetrain
- Option of FWD, RWD and AWD
- Range of electric motor hp, from economy to performance
- Range of battery pack sizes from 200 - 400+

- Inductive charging option
- Partnership with Tesla for Supercharger access globally

- Bundle driver aid technologies for Simi-autonomy option (match what Tesla offers and more)
- Share data with all Ford/Lincoln vehicles for real-time services

- Lincoln offers the best of everything, most range, standard inductive charging, best technology, most power, most luxury.
- This is an opportunity for Lincoln to finally become the premium brand ABOVE Ford in every respect.
- Ford offers the most economical opton, but range, technology, power and luxury a level below Lincoln.

Lincoln needs a flagship EV - the planned new Large Lincoln Sedan.
- 400+ mile battery pack
- Inductive charging
- Aluminum body and platform
- Black Label level of no compromise luxury
- Semi and full autonomy
- RWD and AWD
- Tech trickles down to Ford branded EVs

Last edited by Bloggin; 09-28-2017 at 11:15 PM.
Bloggin is offline  
post #23 of 188 (permalink) Old 09-28-2017, 11:31 PM
2b2
Mercury C557
 
2b2's Avatar
 
Join Date: Mar 2007
Location: N NW of Atlantis (Reno)
Posts: 22,734
Blog Entries: 6
Re: Introducing Team Edison

^ just-imho
if other brands (arrange to) use Tesla supercharger network,
they don't need 400m range all that much
if other brands can't/don't use Tesla supercharger network,
400m range is not enough

Quote:
Originally Posted by glyphics View Post
Edison vs. Tesla; PRICELESS!
Quote:
Originally Posted by wingsnut View Post
Please, please tell me you are not suggesting Edison is less in some way than Tesla...
Quote:
Originally Posted by glyphics View Post
Not at all. Just saying that the moniker was Hackett's (representing Ford the automaker) way of punching back at Tesla (the automaker)...
my version of nerd says:

Tesla was cool

Edison was ... sweaty (as in 90% perspiration)
no offense intended



oops/missed:
Quote:
Originally Posted by Bloggin View Post
Unfortunately, Ford offering a Model E when the current global EV leader/Tesla have the Model (letter) naming convention creates a marketing conflict. This could be like Burger King offering McFries when McDonald's owns the Mc(product) product naming identity. It would also always be perceived as a tacky rip-off. Ford is better than that.
really think Model-E was just to keep the naming convention;
wouldn't be surprised if 'Edison' was always intended;
and DO think that's for telling the story (talking not badging)
.
Bloggin likes this.

.
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.

Last edited by 2b2; 09-28-2017 at 11:47 PM.
2b2 is offline  
 
post #24 of 188 (permalink) Old 09-28-2017, 11:39 PM
FIN Staff Member
 
Join Date: Apr 2013
Posts: 7,891
Re: Introducing Team Edison

A summary about where Darren Palmer comes from:

"Darren Palmer is the Vehicle Line Director for next-generation Global CD Platform Products, including the Explorer, Mustang plus the unique platform for Lincoln products.
This role includes leading product development teams to conceive, develop and launch world-class, segment beating products."

https://www.linkedin.com/in/darren-palmer-43813512
2b2 likes this.

Last edited by Bloggin; 09-29-2017 at 02:14 PM.
Bloggin is offline  
post #25 of 188 (permalink) Old 09-28-2017, 11:49 PM
FIN Staff Member
 
Join Date: Apr 2013
Posts: 7,891
Re: Introducing Team Edison

This gives me optimism about Oct 3, and concept(s) at the next auto show. Lincoln Flagship EV Concept and Ford mass market 5-door fastback EV concept(code name Model E) which could be a next-gen Focus sedan EV using the new modular platform. Model 3 segment competitor.

"Team Edison will focus on BEVs and will include members from other functions in the company. Bill Ford and I have challenged Team Edison to think big and move fast to deliver vehicles and experiences that are uniquely Ford and human-centric in the design."

I am also glad to see Ford separate the EVs from the generic 'Mobility' business. I want to see a dedicated aspect of the Ford Media and Ford Social website for Team Edison or EVs in particular with hybrids as a subset. I want to see Ford focused clearly on the immediate and distant future.

Last edited by Bloggin; 09-28-2017 at 11:58 PM.
Bloggin is offline  
post #26 of 188 (permalink) Old 09-29-2017, 01:08 AM
Ford Kuga
 
Join Date: Sep 2016
Posts: 1,812
Re: Introducing Team Edison

Ford is being a little petty with the use of Edison to jab at Tesla following the Model E court dispute, but it does help to elevate awareness even if it's going to be a bit of a joke once it hits the news. But Tesla has served its purpose, it has forced a sketpical industry and public to respond and move to electric very quickly. This makes Tesla the most influential car company since Ford was founded, but we still have a long road to go before we've turned that page.

Last edited by Assimilator; 09-29-2017 at 01:12 AM.
Assimilator is offline  
post #27 of 188 (permalink) Old 09-29-2017, 01:08 AM
2b2
Mercury C557
 
2b2's Avatar
 
Join Date: Mar 2007
Location: N NW of Atlantis (Reno)
Posts: 22,734
Blog Entries: 6
Re: Introducing Team Edison

head-hunting...
Quote:
Originally Posted by wingsnut View Post
Sherif Marakby, Ford VP of electrified & autonomous vehicles, 25yrs Ford, 1yr Uber, back to Ford
Ted Cannis, President&CEO, Ford Sollers, 2011-3 then Exec Dir:Investor Relations
Mark Kaufmann will head up marketing
Darren Palmer will lead EV product development
Quote:
Originally Posted by Bloggin View Post
"Darren Palmer is the Vehicle Line Director for next-generation Global CD Platform Products, including the Explorer, Mustang plus the unique platform for Lincoln products.
This role includes leading product development teams to conceive, develop and launch world-class, segment beating products."
2007 article about Ford with "SouthernCali-Edison" - GreenBiz.com
UN-related??

.
To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.

Last edited by 2b2; 09-29-2017 at 01:15 AM.
2b2 is offline  
post #28 of 188 (permalink) Old 09-29-2017, 07:23 AM Thread Starter
Ford Explorer
 
wingsnut's Avatar
 
Join Date: Mar 2007
Posts: 10,650
Re: Introducing Team Edison

Quote:
Originally Posted by glyphics View Post
???


Not at all. Just saying that the moniker was Hackett's (representing Ford the automaker) way of punching back at Tesla (the automaker).



I know that back in the day Nikola Tesla was competing for mindshare with Thomas Edison. Before he went off the deep end with his Tesla Coil, Nikola licensed alternating current (AC) electricity distribution system to Westinghouse which beat out Edison's direct current (DC) system. So don't be so quick to relegate Tesla to the dustbin of history. Sure, Edison won the mindshare battle just as GE eventually outclassed Westinghouse; I get it.

Anyhow, Musk decided to call his company Tesla not Edison. So Ford ...

Hey Wings, we have different opinions on a lot of things vis-a-vis Lincoln but you don't have to fight me about everything.
My bad on the comparison.
But honestly, Tesla was the prime choice for Musk because he is actually using his inductance principle.
Hardly a slight to Edison.

**********************

To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
wingsnut is online now  
post #29 of 188 (permalink) Old 09-29-2017, 07:29 AM Thread Starter
Ford Explorer
 
wingsnut's Avatar
 
Join Date: Mar 2007
Posts: 10,650
Re: Introducing Team Edison

Quote:
Originally Posted by Bloggin View Post
Unfortunately, Ford offering a Model E when the current global EV leader/Tesla have the Model (letter) naming convention creates a marketing conflict. This could be like Burger King offering McFries when McDonald's owns the Mc(product) product naming identity. It would also always be perceived as a tacky rip-off. Ford is better than that.
Except for the fact that far more legacy exists with Model T and Model A.
Otherwise, agreed. It could complicate things.
SP1966, glyphics and Bloggin like this.

**********************

To view links or images in signatures your post count must be 0 or greater. You currently have 0 posts.
wingsnut is online now  
post #30 of 188 (permalink) Old 09-29-2017, 09:43 AM
Ford Focus ZX
 
Join Date: Apr 2011
Location: NYC
Posts: 388
Re: Introducing Team Edison

Remember when Ford owned Th!nk


|https://en.wikipedia.org/wiki/Ford_TH!NK
Topnotch is offline  
Sponsored Links
Advertisement
 
Reply

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the Ford Inside News Community forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in













Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome