Re: Introducing Team Edison
Well Done Ford! I think Ford is moving in the right direction and finally speaking as if they plan to compete with EVs today and in the future.
"Team Edison will be led by Ted Cannis under the direction of Sherif Marakby, Ford’s vice president of electrified and autonomous vehicles. Darren Palmer will lead EV product development, and Mark Kaufmann will head up marketing. Team Edison will focus on BEVs and will include members from other functions in the company.. Bill Ford and I have challenged Team Edison to think big and move fast to deliver vehicles and experiences that are uniquely Ford and human centric in the design."
"While hybrids are becoming more commonplace, we believe pure battery electric vehicle will have the greatest impact on our industry and our world. This will open the door to new ways of thinking from vehicle design and assembly, to customer services to software. We must imagine new possibilities of where to play and how to win."
"With lower operating costs and compelling attributes, electric vehicles will fit perfectly with many people’s lifestyles. Battery range and charging speeds have progressed and will continue to improve. It’s imperative we take advantage of this moment in time to expand our portfolio."
"Team Edison will focus primarily on:
· Rapidly designing and implementing new holistic, customer-focused BEVs, services and ownership experiences
· Improving revenue through choices of nameplates and thorough understanding of customer trends and segmentation by market
· Providing unique battery electric vehicle features and services, including over-the-air upgrades, charging, and customer experiences
· Reducing cost through a focused strategy and new business models, scale, commonality of systems and partnerships."
Team Edison is the Future of Ford on a global scale. Ford is getting closer to offering more details about their EV plans. Maybe Hackett will actually offer more details like how many EVs or what EVs are coming in 2018, 2019 and 2020. With the simplified manufacturing of EVs, one EV platform can offer several models/top hats. So Ford should be offering at least 3 EVs by 2020. I expect that 'small CUV' to be moved forward to 2019 if not earlier.
But either way, Ford is finally talking broadly about what investors were waiting for.....but now they must offer the details. Oct 3?
Again...well done Ford.