Re: Introducing Team Edison
Has anyone added up how many BEV's are being announced thus far, by 2020 or so for NA? That is only a bit more than 2 years away. I don't expect many changes in the product, range and price, which means we can expect very little consumer interest here. Today it is still under 1% of sales in NA.
This is why I think Ford's expanded hybrid plan will be an excellent stepping stone in the interim, as they expand EV at a rate proportional to demand here. HEV's are low too, around 2%, but I think the major reason is the boring choices.
So I think a hybrid F-150, getting well over 30mpg, and a Mustang, getting well over 40 mpg and both with V8 performance and capability, will be much better sellers, because they are not boring products like a C-Max or Prius. Especially if they come in near base MSRP.
Not sure yet how many BEV's Ford needs after 2020, as long as they are ready to move fast if they need more. Unlike developing ICE cars, there is very little testing needed. No dyno and emission work. A fraction of the calibration. And of course, development is quick, and certainly relatively easy.
I think Ford will make good moves, albeit a bit conservative, but what worries me is the job loss pending. It's coming.
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Last edited by wingsnut; 10-12-2017 at 09:33 PM.