Re: Ford March 2018 Sales Up 3.4% Overall; Lincoln Down 2.1%
Ford cars are starting to slow their descent. Interesting to see Focus outsell Fusion. I imagine the increased fleet business this month may have something to do with that. Mustang down slightly but they stopped its hemorrhaging as it heads into Spring with the new 2019s.
Expedition sales are finally growing with the new model as retail overcomes their tremendous fleet sales on the previous model last year. Still nothing spectacular here in-terms of sales volume but they should be massively more margin-rich.
Escape is running a pretty big deficit for the year which is something you don't really want happening with the most important volume and growth segment. So far Edge is the only SUV with positive sales growth for the year but Explorer growth is coming back along with EcoSport which should hopefully reverse Ford's SUV decline over the next few months.
Ford's Truck and Van business is massive and growing.
Looks like they can quietly phase out Taurus and Flex pretty soon, those sales are approaching "Other" status.
Lincoln still adding to its sales deficit for the year but at least it's slowing. Navigator has to be making some money for them. Lincoln sedans are really hitting the brakes now, MKZ most of all. It's down by over 1/3 so far this year. Continental is actually settling down fairly well, about where I expected them to be. It's not a growth segment and I would be amazed if it's still in the 800's throughout this year.
With Focus and C-Max about to be stopped, I imagine sales will change somewhat through the end of the year, it will be down overall but hopefully they'll get some customers into other slower selling vehicles.
Last edited by Assimilator; 04-03-2018 at 02:09 PM.