I really don't see a way around it. Honestly, why continue to invest in platforms that simply won't sell in any numbers 8-12 years from now? You would have to sell considerably more vehicles over a shorter period of time to recoup investment. ICE platforms are dead men walking. Ford is smart to cut investment now and move on. Ford sells, what, less than 400k sedans a year in the US? Tesla could do that with 2 models if they could get production ramped, at a considerably higher ATP. Ford is still way behind the times on the electrical front (good lord, beaten to market by FCA? How shameful), regardless of what Wings claims. They have 1 plug-in, the Fusion (they already killed the C-MAx), which they're killing, and 1 BEV, the Focus, which is also dead, and of which Ford sells fewer in a year than Tesla sells in 3 days. If they're leading, they're definitely leading from behind.
Some times drastic measures are required from massive misjudging of the market. What an absolute disaster of planning. And, it's a shame about the Mach 1. I was hoping for something stunning like a low-slung shooting-brake or wagon, more of a slightly-downsized far-more evocative hi-po Flex, but apparently, according to Wings, it is a bloated Edge EV instead, soon to join the EQC, E-Tron, iX3, and I-Pace in the battle for generic BEV CUV styling (also note that Ford is entering into the fray, instead of Lincoln, again, a mind-numbing decision).
Who is leading the auto industry according by your criteria? Tesla? Ha, ha , ha, ha.... read this: https://www.carscoops.com/2018/04/te...cash-end-year/
Some affirmations from the article:
“Bloomberg ran the numbers and determined the automaker burns through more than $6,500 every minute. If that number is correct, the company goes through $390,000 every hour and $9,360,000 every day”
“That’s a massive number and the publication notes Tesla’s free cash flow has been negative for five consecutive quarters. The company has a tendency for its free cash flow to be negative but the rate of cash burn significantly increased in recent quarters”
“The massive outflow of cash means Tesla could run out of money before the end of the year”
The EV s will come, but the ICE vehicles will have the most important portion of the market for, at least, 20 Years.
Ford is making a big mistake killing all the cars in NA. The better choice could be keep , at least, one sedan (the more profitable of them, the Fusion) . Evidently, Wall Street pressure was strong enough to force Ford to cancel every car in its line up in order to save more money for the investors. The question is why Wall Street continue investing in Tesla , when everybody knows they cant make money building cars... because they don’t know how to make cars.