Re: Fusion/Fiesta/Taurus Officially Cancelled
DETROIT — Alan Mulally told Ford Motor Co.'s leadership team in 2008 that the automaker wouldn't have a sustainable business if it didn't reduce its dependence on big pickups and SUVs.
It looks like Ford leadership did not listen, and now they are making a desperate move.......in the opposite direction. And it sounds like 'Ford' is taking into account fuel economy, but they may be underestimating the power that EVs will have on the low riding 5-door, sedan or coupe. Where the latter will be the new growth market for new, younger,, single car buyers. Ford thinks they can convince buyers to pay more for a higher riding crossover/suv, when the consumer is wanting a lower riding EV with superior driving dynamics.
Ford thought they could convince compact pick-up buyers to switch to the Transit van.....didn't happen
Lincoln tried to convince luxury car buyers to ditch their RWD luxury performance cars for a FWD, quiet luxury sedan......it's struggling.
It seems the patter Ford is in now is not offering the consumer what the consumer wants, but making what they want, and trying to convince the consumer to make the purchase. I expect this exiting of the sedan market will be reversed quickly as crossovers and SUVs continue to decline or flat for Ford and Lincoln.