Perhaps, but what Ford will never be guilty of, is showing some product many years before it arrives, if it arrives at all. Thinking of you Tesla.
Grand C-Max, and it all depends on what you call 'many' because it takes Ford about 3 years to get a concept into dealer lots. Showing concepts and pre-production models early on with MUCH DETAIL is what generates pre orders, banking sales of the model before production starts. Along with generating interest and excitement about the brand.
BTW...that Mustang front end shot buried in the ad is not planned to be in production until 2021. It's 2018 now.
Tesla still has over 400k preorders for the Model 3, over 1200 pre-orders for the Semi, and New Roadster has been building preorders since late last year.
The key is build a product advanced enough that consumers 'want' it enough to wait for it, because no one else can offer anything like it even years out. Ford, unfortunately is planning to offer more of the same ICE technology in small, med and large size. Or old school PHEV tech that's already been surpassed by BEVs.
ZERO excitement. Everybody has been there, done that and is moving on.
I still think years ago, Ford should have transitioned Lincoln into a luxury EV brand, invested in a sled/platform/drivetrain, partnered with Tesla to share SuperChargers, invested in the GigaFactory and already launched the Continental EV...the ultimate in power and quiet luxury, along with a MKZ sedan/fast back replacement competing with Model 3 and taking sales from ICE 3-series and c-class.
But instead Ford is trying to figure out how to get what they need from much larger global sales leader....... VW, while not getting eaten alive.