Ford Study: Gas Mileage Number One Criteria For New Car Buyers - Ford Inside News Community
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post #1 of 3 (permalink) Old 10-31-2011, 01:07 PM Thread Starter
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Ford Study: Gas Mileage Number One Criteria For New Car Buyers

Once upon a time, car-buyers looked for new cars based on the size of the trunk, the appointment of the interior and how comfortable the seats were. Gas mileage, while an influencing factor, was way down the list.

That’s changed, according to a Ford-sponsored study into the car-buying decisions of Miami residents.

According to Ford’s study, 32 percent of consumers questioned said they would consider purchasing or leasing a smaller car as their primary vehicle in order to get better gas mileage and fuel efficiency.

In addition, 58 percent of all residents questioned in the survey said they were interested in purchasing a hybrid or electric vehicle once gasoline reached the $5 per gallon mark.

Perhaps more shocking however, is the number of respondents in the survey -- more than half -- who did not know the difference between a hybrid, plug-in hybrid or pure electric vehicle.

Ford’s study helps to reiterate the results of a recent national survey by Maritz Research, which concluded that fuel economy has become the number one purchase consideration for buyers of sub-compact and compact cars during 2011, no doubt driven by increasing gas prices and shrinking disposable income.
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post #2 of 3 (permalink) Old 10-31-2011, 04:30 PM
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Re: Ford Study: Gas Mileage Number One Criteria For New Car Buyers

I don't trust this kind of data
imho many people are much more driven by impulse
whether it's the color of "one on the lot"
or one aspect/feature that just 'stands out' on a testdrive

when buying my one brand-new car,
I went to the dealer for their smallest model (near-B-class) and stepped-up to their C-segment model
- for power (adequate instead of lame)
- room (I can sit-behind-myself)
- variant (didn't even KNOW it came in a 5-door)

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post #3 of 3 (permalink) Old 11-08-2011, 12:31 AM
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Re: Ford Study: Gas Mileage Number One Criteria For New Car Buyers

Due to increase in the petrol prices, peoples minds are diverted now a days towards gas vehicles. Small cars give better mileage for gas and thus is preferred by most of them.
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