But then a super hyper-lux version of a Ford like Titanium still will not have the same prestige/opulence as a Lincoln. Ford is for the most part basic transportation with some frills etc while Lincoln is (well should be) on the upscale level. When you request a limousine to attend a formal function, you don't want to ride in a Ford do you? No, you want ride in style with a luxurious Lincoln.