Re: Lincoln: Dead Brand Walking, or Signs of Life?
1) If I want a Lincoln, or think I want a Lincoln, I'm not at the Ford Store.
Not in my neck of the woods. You can stand next to the MZK and be within spitting distance of a Fusion.
For Lincoln to buy into the 'It's a Lincoln' catchphrase and demand a better premium for thier vehicles, it needs a real flagship and halo car to let people know what a Lincoln can be.
"It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts."