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post #2 of (permalink) Old 02-20-2013, 11:01 PM Thread Starter
Mercury C557
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Join Date: Mar 2007
Location: N NW of Atlantis (Reno)
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Re: Mission2020: The RETURN of MERCURY!

Many of these models we may never otherwise get in N.A.
No matter how often "forum-favorite" variants are ranted for
Models too small, sporty or 'casually adventurous' for Lincoln
With an Oval badge they'd over-crowd the Ford lineup anyway
Mercury's "heritage" of leftovers & hand-me-downs is taken to a global level:

Comments are extra welcome! Think I really need help/input with pricing...
...for features at a pricepoint & vice versa!

Since all drivetrains are variously electrified, there is no price difference between the lowest-powered, greenest full Hybrids and the less-electrified, turbo-powered "M" drivetrains; but there are moderate price increases for each step up of the sport models.

Features/Options/Packages are *identical* on every type of model, producing a uniform +$5500 MSRP spread from each base vehicle to its fully loaded version.
another unintended benefit of this compressed price range could be that Mercury would more easily fit between Ford and Lincoln
Here's what's included in the experimental 'trim' levels ... collapsed into just 2 packages & 2 options (though electronic gizmos that can be made snap'n'lock dealer-installable could alter this plan)(edit: since all these Mercurys are hybrids, they can all have 110V outlets, right? ... center console & a flippable one in the rearseat armrest/passthru to trunk).

standard features:
• 'R', 'R23', and 'XR' models include Active Aero-fX
• sportbacks get Terrain Mgmt, also all 3 have a separately opening rear window in their powered, foot-activated hatches
• all models are equipped with DriveControl "by Lincoln";
and • adjusting height suspension • undercarriage airflow panels as well as grille shutters • Adaptive (turning) headlights • Adaptive Cruise Control • programmable driver/car interface • docking station for bring-along tech gizmos** • Intelligent (keyless) Access • Remote Start • Ambient Lighting • wiper/HL co-ordination • Heated Steering Wheel & seats • power/memory driver seat & side mirrors & • power slide/recline front passenger seat • automatic climate with rear vents • power doorlocks/windows all 1-touch up/down • side window shades (rear doors) • basic Head-Up display (speed/tach/E-mode?) • upholstery: alcantara with Leather bolsters & armrests; all 'natural' or black/silver

Push Button Start?
Electronic Parking Brake?
heated & heated/cooled seats by region?))
((Push Button Shift NOT included: Lincoln-only
also NO MyMercTouch**))

paint (6 colors)

standalone options:
XL moonroof Opt______($750?)
((w/ fixed glass rear roof-panel?))

Leather Opt___________($750?)
seat surfaces & panel inserts ((& trimming?))
Adobe (reddish tan)
Parchment (offwhite)
Ebony (with paint co-ordinated piping or accents?)

tech1 pkg____________($2000?)
• full (configurable!) Head-Up display • Rear View Camera • Auto Headlites & Highbeams • Rain-Sensing Wipers • Blind Spot Information System w/Cross Traffic Alert • sound system 2 (w/ noise cancelling?) • power rear window shade • full power front passenger seat (+Tilt/Ht/Lumbar/Headrest)
((cooled seats?))
additional paint: ultraBlue & whitePearl (8 colors)

tech2 pkg ___________($4000? SPecialOrder only)
techPlus_____________($5500? inclds Leather & moonroof)
• 'nightvision' • surround cameras • Active Park Assist with Forward&Rear Sensing System • Lane Keeping System • sound system 3 • Multi-Contour Front Seats with Active Motion™?
• auto-fold power rear headrests?
additional paint: Patina & ForeverGreen (10 colors)

Imho it's very important to have as few 'from-the-factory' versions as possible.
The idea for features is that everything 'you' can't live without is Standard
and the packages add 2 levels of "wants/wishes".
Since none of these Mercury vehicles are duplicated by Lincoln (or Ford) the highest package, 'techPlus' must include EVERYthing 'you' desire - let me know if I forgot anything.

some background:
Mission: MERCURY!
new 'Heresy'/Riddle

edit/& a new crossreference:
PTK94's "Mercury to Return Later...yes or no?"

Jan 2016: re-attached original pricing chart &
see Link for attached colors & updates
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Last edited by 2b2; 01-16-2016 at 03:38 PM.
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