Re: New Ford Ranger Spotted In The US, Looks A Lot Bigger Than We Remember
You can't compare trucks sizes to sedan sizes and expect customers react the same in the truck segment. Truck customers have different needs and expectations, and the market shrinks further when you consider most of small-truck customers are now served by Crossovers and SUVs...which is why GM is targeting those customers with the small truck. Either way, this customer is not significant enough to warrant investment from Ford, especially with a new more FE F-150 on the way and a Ford dealership packed with Crossover options which GM does not have.
But hey, we're about to find out how successful GM is with their trucks and Ford can follow with a next-gen Ranger in the future if it becomes warranted. Remember GM didn't just take its World truck and ship it here, they completely re-engineered and restyled it...a non-trivial expense which the Ranger would also need due to significant regional differences. Now GM can do that when they basically phone in their new full-size trucks like they did, ha.