Re: Ford plans new hybrid series to compete with Toyota Prius, report says
It looks like Ford still has not corrected it's slow reaction to global market trends especially as it relates to new energy vehicles. The extremely long development time has Fords new energy offerings arriving as the trend fades into the evolution of that technology. Mild Hybrid technology was a 2015 technology as best, especially for anything not a big SUV/Crossover or truck. Ford knows they are behind but will just launch old tech anyway and blame the consumer or the market for not wanting what Ford offers, instead of Ford offering what the consumer is asking for and buying.
The hybrid and PHEV Focus and Fiesta shoud have launched back in 2012 which was an obvious decision, and Alan Mulally stated it was easily doable...but Ford turned to diesels. And seriously, what took so long to get the 3-cylinder engine pared with a hybrid drivetrain???? But Ford's lack of focus on electricication was evident in the New GT launched in 2016 with ZERO electrification. Their flagship performance sports car tied to old ICE technoloy only. It is clear that Ford won't be part of the future of transportation, but playing it safe in the decline of last gen technology which does not work in a new technology era. Stuck focused on the way it used to be. Those 7 year product cycles are gone, and it's 2-3 years and months with technology.
Just looking at the obvious in Europe. In just over a month of deliveries, Model 3 is the best selling midsize sedan in Europe. This included Germany, the home of BMW and MB and outselling the C-Class and 3-Series. And this is ONLY selling the highest trim levels of the Model 3. Later in the year coms the standard range at about half the price, which is about at the price of the higher trim level ICE Focus, Golf, etc. VW has several models coming agross their many brands, and Ford is still two years out with what they are planning.
All I can say is good luck with mild hybrids in the age of pure electricication, where in Chiina 200+ mile ev midsize sedans will be $20k at the same time.